Reply! Grows at Unprecedented Rate, Rips Beta off Its Marketplace

Company Posts Annual Growth Rate of Over 50 Percent in Real Estate and Autos,
Adds Key New Categories

SAN RAMON, Calif., Sept. 2 /PRNewswire/ -- Reply.com (www.reply.com), a leader
in locally-targeted online marketing, announced significant growth in terms of
revenue, new categories, and enhanced features and services since launching
its beta Reply! Marketplace platform a year ago. In the face of a struggling
economy, Reply.com has posted over 50 percent revenue growth in the Automotive
and Real Estate categories, and has experienced increasing profitability over
the last six consecutive quarters.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090902/SF69486)

Since the beta launch, the company has added key new categories including
Foreclosure, Home Improvement, Used Cars, and Home and Auto Insurance. The
technology is highly scalable, and its effectiveness as a platform for
efficiently and profitably acquiring locally-targeted traffic has proven
itself. Due to the platform's steady and optimized performance, today the
company has rolled out the full production version of the Reply.com
Marketplace, lifting the "beta" label.

With a strong track record of success in performance-based marketing,
Reply.com has introduced a breakthrough new model for the acquisition of
locally-targeted and category-specific consumers on an Enhanced Click(TM) or
per-lead basis that has led to significant growth. By eliminating the need for
complex and expensive online marketing infrastructures and large teams of
experts, Reply.com
is making Internet marketing profitable and user-friendly for businesses of
all sizes.

Company Founder and CEO Payam Zamani said, "Historically, lead generation has
been scrappy and not as professionally implemented as CPC- and CPM-based
platforms. Our Marketplace solution provides a platform that is designed to be
comparable to Adwords and RightMedia, but is designed to charge on a per-lead
or per-Enhanced Click(TM) basis, offering complete control over price,
quality, and volume with a live auction for bidding," said Zamani. "Our
technology makes online marketing accessible to the $100 billion
locally-targeted ad market."

Reply.com's Enhanced Click(TM):
-- Represents a consumer with interest in a particular product or service
in a specific geography
-- Eliminates the complexity of managing keywords while increasing
targeting precision
-- Enables local advertisers to come online without needing to hire an
agency or become experts in SEM

-- Leverages HTML widgets to convert remnant content inventory into
high-ROI, targeted local traffic

Reply.com's Leads:
-- Provide lead buyers control over price, quality, and volume. Leads are
sold in an auction-based, market-driven pricing format where a ratings
system communicates quality
-- Enable lead sellers to maximize yield by taking advantage of
Reply.com's single platform to access one of the most complete
networks of lead buyers

-- Allow publishers to launch a white-label lead generation and
monetization solution

"To best serve our advertisers, we also created an advertiser-centric exchange
where ad dollars can be recovered by selling off poorly-targeted traffic
generated through other CPM and CPC solutions through the Reply! click and
lead exchange," said Zamani. "This helps our clients acquire what matters most
to them--consumers with intent to purchase in locations where they can service
them. Also, by selling excess clicks or leads into the Marketplace, they can
recoup ad dollars for traffic acquired through other platforms that fall
outside of their areas of coverage."

Reply.com has been active in events and speaking engagements-including Search
Engine Strategies and LeadsCon East-and was invited to join elite industry
companies at the upcoming TARGUSinfo Online Lead Quality Summit in Las Vegas,
September 23-24, and at the J.D. Power Automotive Internet Roundtable in Las
Vegas, October 14-16.

About Reply!, Inc.
Reply.com is the leading online marketing platform for the acquisition of
locally-targeted and category-specific consumers on a cost-per-click or
cost-per-lead basis. By eliminating the need for complex and expensive online
marketing infrastructures and large teams of experts, Reply.com makes Internet
marketing available to businesses of all sizes. Reply! provides a
highly-profitable alternative to online marketing solutions offered by major
search engines and ad networks. To learn more about Reply!, visit
www.reply.com.

Additional information is available at blog.reply.com.

SOURCE Reply!, Inc.

Jennifer Smelyanets, +1-650-433-4222, jsmelyanets@globalfluency.com, for
Reply!, Inc.; or Brian Bowman, CMO of Reply!, Inc., +1-925-983-3519,
brian@reply.com