Investors See Incredible Potential in COVERPLAY Play Yard Slipcovers

ABC's 'Shark Tank' investors battle over who gets to invest in the company

LOS ANGELES, Sept. 2 /PRNewswire/ -- Local Los Angeles business-women and now
"Shark Tank" entrepreneurs appeared on ABC's hit TV show The Shark Tank on
Sunday August 30, 2009. COVERPLAY owners and business partners, Allison Costa
and Amy Feldman are both originally from New Jersey and New York, now live in
Los Angeles, CA. The women impressed the investors with their business savvy
and the potential of their product and company. The show was incredible and
the women caused a feeding frenzy with the investors.

Barbara Corcoran, Real Estate Mogul and one of the potential investors on the
"Shark Tank", gave Costa and Feldman the option to keep control of COVERPLAY
in conjunction with a substantial sum of money to help create growth for the
company. Three of the other potential investors on The "Shark Tank" gave them
an alternative option, which would have forced them to give up control by
taking 51% ownership.

After deliberation, Costa and Feldman made the decision to keep 60% ownership
of their business and partner with the investor that was referred to as "the
black widow in stilettos." The success of winning investor, Barbara Corcoran
will bring powerful business experience to COVEPRLAY. Corcoran's successful
career started when she originally grew a $1,000 investment into her own
multi-million dollar business.

The COVERPLAY slipcovers are a one-of-a-kind fun and fashionable product,
which impressed investors as they began to consider the potential for both
retail distributions through major channels as well as direct sales of the
product to the end-user through the company's online store.

The product was developed after Costa, the mother of twin boys, grew concerned
after discovering how difficult it was to clean her children's play yard. The
resulting convenient solution was COVERPLAY Slipcovers to make life easier for
parents. With fellow designer and partner Amy Feldman, they created a line of
play yard covers in over 20 different designs, ranging in price from $49.99 -
$59.99. COVERPLAY Slipcovers have also been featured in Parenting Magazine,
Twins Magazine, BabiesToday.com and many other media outlets and placed as a
finalist in the Whirlpool(R) Brand Mother of Invention Grant competition.

For more information on COVERPLAY Slipcovers, visit
http://www.coverplayard.com

COVERPLAY is a proud member of the WBENC and owned and operated by Allison
Costa and Amy Feldman. In addition to designing the COVERPLAY product, Costa
designed a major slipper line and Feldman designed and operated a successful
accessories company. The company sells a line of 20 different COVERPLAY
Slipcovers that fit easily over almost any play yard on the market. The
portable crib covers are machine washable and provide parents an easy way to
protect their children from germs and keep play yards clean. COVERPLAY is all
about making life easier for moms. http://www.coverplayard.com.

CONTACT: Marilyn Taylor
760-443-1609
solutions@optimize4you.com

SOURCE COVERPLAY

Marilyn Taylor, +1-760-443-1609, solutions@optimize4you.com, for COVERPLAY