Strategy Analytics: US Bluetooth Headset Usage Plummets

Wed Sep 2, 2009 12:32pm EDT

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Daily Usage Drops 40% Since 2008 
BOSTON--(Business Wire)--
Owners of Bluetooth headsets in the US are using them less frequently. Only 26%
of Bluetooth headset owners use their devices every day, which is down from 43%
in 2008. However, daily usage in Europe increased slightly, to 36%. These
findings were based on surveys with 625 automotive consumers in the US and
Western Europe. Details may be found in the Strategy Analytics Automotive
Consumer Insights report, "Bluetooth Headsets Still Reign, but Daily Usage in US

"The style and design of the Bluetooth headset remains a pain point for
consumers," commented Chris Schreiner, Senior Analyst at Strategy Analytics.
"The number of Bluetooth headset owners that are satisfied with the style of
their device dropped 27% since 2008." 

Kevin Nolan, Vice President of the Strategy Analytics User Experience Practice,
added, "While Bluetooth headset owners were generally satisfied with the ease of
use of their headsets, owners of professionally installed hands-free car kits
reported greater satisfaction with ease of use, as well as with sound quality
and style." 

About Strategy Analytics

Strategy Analytics, Inc. provides timely and actionable market intelligence
focused on opportunities and disruptive forces in the areas of Automotive
Electronics and Entertainment, Broadband Connected Home, Mobile & Wireless
Intelligent Systems and Virtual Worlds. Headquartered in Boston, MA, with
offices in the UK, France, Germany, Japan, S. Korea and China, Strategy
Analytics works with clients through annual multi-client services, management
team workshops and custom consulting engagements. For more information, please

Strategy Analytics, Inc.
US Contact:
Chris Schreiner, +1 716 714 5333
European Contact:
Kevin Nolan, +44(0) 1908 423 609

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