Jesse McCartney and Monica to Perform at Sept. 8th 'Get Schooled' Launch

Concert and Block Party for Los Angeles-area Students, Celebrities and Guests
Conclude Day-long Kick-off of National Education Initiative at Paramount
Pictures Lot

HOLLYWOOD, Calif., Sept. 2 /PRNewswire-FirstCall/ -- Viacom Inc. (NYSE: VIA
and VIA.B) today announced that multi-platinum recording artist Jesse
McCartney and Grammy Award-winning singer and actress Monica will perform in a
live concert on Tuesday, Sept. 8 as part of the kick-off event for Get
Schooled. The national initiative, co-developed by Viacom and the Bill &
Melinda Gates Foundation, aims to engage students, families and community
members in efforts to improve America's public education system and encourage
more young people to complete their education. The performances by Monica and
McCartney wrap-up a day of activities on the Paramount Pictures lot that unite
community and business leaders with the entertainment industry, in efforts to
secure young people's future through education.

Get Schooled is also supported by corporate partners AT&T, Capital One
Financial Corporation, and NYSE Euronext, which have signed on to the
initiative in order to promote education reform efforts and develop innovative
ways of engaging communities and supporting students.

The block party and concert on Sept. 8 will include more than 400 Los
Angeles-area public school students, parents, teachers and school
administrators as well as various special guests and celebrities.

"My understanding and love for music began in a music class in elementary
school and was nurtured over the many years of my academic career. Get
Schooled is a resource that gets students and communities involved in the
education program so students can continue to find their passions, as I did
mine. It's an honor to be participating in this event that continues to
motivate students to discover what they love," said Jesse McCartney.

Grammy Award-winning, multi-platinum recording artist Monica, who makes her
reality television debut with "Monica: Still Standing" on Tuesday, Oct. 27 at
10 p.m./ET on BET, added, "Many kids still believe that success comes just
from raw talent. That just isn't true. A good education opens doors to
possibilities you many not be able to imagine today. Get Schooled is a program
that is there to help and I'm happy to be involved."

As previously announced, the day's activities also include a conference
focused on current education challenges in America emceed by Stephen Colbert,
of The Colbert Report on Comedy Central. The conference will include
presentations by Bill Gates, Viacom president and CEO Philippe Dauman, U.S.
Deputy Secretary of Education Tony Miller, filmmaker Davis Guggenheim, author
and political columnist Arianna Huffington, New York City Department of
Education Chancellor Joel Klein and Los Angeles area high school athletic
director Stephen Minix.

The event will also include the world premiere of Get Schooled: You Have the
Right, a special documentary which highlights the education stories of three
successful professionals who work alongside President Barack Obama, pop
superstar Kelly Clarkson and 2009 NBA MVP LeBron James. The program highlights
the education challenges, life choices and breakthroughs experienced by
President Obama's speechwriter Sarah Hurwitz, Clarkson's music director Jason
Halbert and James' sports marketing executive Latesha Williams. The
documentary special will be aired in the first programming "roadblock" of its
kind across all Viacom networks, including BET, MTV, VH1, CMT, Comedy Central,
Spike TV, TV Land and Nickelodeon. Cable partners for the television premiere
of Get Schooled: You Have the Right include Comcast, Cablevision, Cox
Communications and Bright House Networks.

ABOUT GET SCHOOLED
Get Schooled is a national program that connects, inspires and mobilizes
people -- from policymakers and corporate leaders to communities and kids --
to find effective solutions to the problems facing our education system. It
provides resources and information, community outreach and creative
programming that engage a range of audiences to address America's education
crisis. Get Schooled's co-developers are the Bill & Melinda Gates Foundation
and Viacom, including BET Networks, MTV Networks and Paramount Pictures. The
initiative combines the Foundation's deep knowledge of education reform with
the power of Viacom's diverse brands to raise awareness about the challenges
facing America's public education system and provide information and solutions
for students and their families.

To find out more about Get Schooled and the initiative's groundbreaking
national television premiere on Sept. 8, visit www.getschooled.com.

Media Contacts:

Brunswick Group
Maria Figueroa Kupcu Katie Foley
(212) 333-3810 (212) 333-3810
mkupcu@brunswickgroup.com kfoley@brunswickgroup.com

Viacom Paramount Pictures
Jeremy Zweig Patti Rockenwagner
(212) 846-7503 (323) 956-5011
jeremy.zweig@viacom.com patricia_rockenwagner@paramount.com

Gates Foundation
media@gatesfoundation.org

SOURCE Viacom Inc.

Maria Figueroa Kupcu, mkupcu@brunswickgroup.com, or Katie Foley,
kfoley@brunswickgroup.com, both of Brunswick Group, +1-212-333-3810; or Jeremy
Zweig of Viacom, +1-212-846-7503, jeremy.zweig@viacom.com; or Patti
Rockenwagner of Paramount Pictures, +1-323-956-5011,
patricia_rockenwagner@paramount.com; or the Gates Foundation,
media@gatesfoundation.org