Fleming's Prime Steakhouse & Wine Bar Celebrates First-Ever 'Month of Discovery'...

Fleming's Prime Steakhouse & Wine Bar Celebrates First-Ever 'Month of
Discovery' in September
Month-Long Celebration Offers New Wine and Menu Selections, Events, and Value

NEWPORT BEACH, Calif., Sept. 2 /PRNewswire/ -- The annual unveiling of the new
Fleming's 100(TM), the award-winning list of 100 wines by the glass, at
Fleming's Prime Steakhouse & Wine Bar has become a much anticipated event for
food and wine lovers. This year's debut of the new 2009/2010 list has evolved
into Fleming's first-ever "Month of Discovery" which will be a month-long
celebration in September:

(Photo: http://www.newscom.com/cgi-bin/prnh/20090902/FL70146)

The new Fleming's 100 debuted September 1 -- This year's collection of 100
wines by the glass acknowledges the pleasure of discovering a great wine at a
great value and features 30 wines available for $10 a glass or less.

"The Fleming's 100 is nothing less than an honor roll of excellence from
around the world," explains Director of Wine Marian Jansen op de Haar. "This
year we have made a special effort to find superb wines at a value which we
know is of key importance to our guests. It's an absolute pleasure for me to
introduce these exciting new wines, one glass at a time."

Memorable Meal: Trio of Filets through September 30 -- Fleming's is
celebrating their most popular steak, Filet Mignon, by offering a three-course
Memorable Meal for $45 per guest. The Trio of Filets are presented
side-by-side in a modern take on three classic preparations - Wellington,
Oscar and Au Poivre. The Memorable Meal also includes salad, side dish and a
trio of creme brulees for dessert. For $10, guests may add a flight (three
2-ounce tastes) of paired wines from the new Fleming's 100, selected by
Director of Wine Marian Jansen op de Haar to perfectly complement each Filet
preparation.

Prime Burger Bar Menu started September 1 -- Fleming's is introducing an
all-new, all-burger bar menu featuring five "Prime Burgers" -- Sliced Filet
Mignon Burger; Ahi Tuna Burger; Jumbo Lump Crab Cake Burger; Portobello
Mushroom Burger; and the signature Fleming's Prime Burger. Each burger is
served with a mini Wedge Salad and two Fleming's signature Onion Rings.

"The Prime Burger Bar Menu offers guests a new way to enjoy the Fleming's
dining experience," says Executive Chef Russell Skall. During the September
"Month of Discovery", guests can indulge in complimentary mini versions of the
new Prime Burgers every Wednesday in the bar from 5:00 to 7:00pm, and discover
which will be their new favorite!

"5 for $6 'til 7" new menu debuted September 1 -- Fleming's popular bar menu
offers 5 wines, 5 cocktails, and 5 appetizers for $6.00 each, until 7pm
nightly. The updated menu features new wine selections from the Fleming's
100, as well as new cocktail offerings. In addition to the 5 full-sized
portions of appetizers offered, guests can still enjoy the signature Fleming's
Prime Burger for just $6 as part of the "5 for $6 'til 7" menu.

Wine Tuesdays every week in September -- Every Tuesday (9th, 16th, 23rd, and
30th) in September, guests will receive 25 percent off any bottle selection
from the new Fleming's 100 or, if they prefer, they may bring in their own
favorite and enjoy complimentary corkage. Guests taking advantage of the Wine
Tuesday offerings will also receive a Fleming's card good for a future 25
percent discount on a Fleming's 100 bottle or complimentary corkage, through
December 30th.

"100 Wines, 100 Winners" Sweepstakes through September 30 -- Fleming's will be
giving 100 lucky wine lovers the chance to win a bottle of their choice from
the new Fleming's 100. Enter online by September 30 at
FlemingsSteakhouse.com/Wine09.

About Fleming's Prime Steakhouse & Wine Bar
The nationally acclaimed Fleming's Prime Steakhouse & Wine Bar offers the best
in steakhouse dining -- Prime meats and chops, fresh fish and poultry,
generous salads and side orders -- with a unique wine list known as the
Fleming's 100, which features over 100 wines served by the glass. Fleming's
was launched in Newport Beach, California in 1998 by successful restaurant
industry veterans Paul Fleming and Bill Allen. Today there are 64 restaurants
nationwide. Fleming's is the recipient of numerous prestigious awards,
including Wine Enthusiast's annual Award of Distinction and Wine Spectator
Magazine's Award of Excellence.

For more information about Fleming's Prime Steakhouse & Wine Bar and the
Fleming's 100, please visit www.FlemingsSteakhouse.com

SOURCE Fleming's Prime Steakhouse & Wine Bar

Stephanie L. Amberg, +1-813-282-1225