Blu-ray Disc Association Provides Updates on 3D Technology

Tue Sep 1, 2009 10:02pm EDT

* Reuters is not responsible for the content in this press release.

LOS ANGELES--(Business Wire)--
The Blu-ray Disc Association (BDA) today announced its plans for incorporating
3D into the widely successful Blu-ray Disc format. The rapid and enthusiastic
consumer adoption of Blu-ray Disc, coupled with the format`s technical
capabilities and capacity make it the ideal format for bringing a vibrant 3D
experience to consumers. 

"The BDA intends to take full advantage of the format`s high bandwidth and
capacity to achieve the very highest possible quality 3D experience," said
Victor Matsuda, Blu-ray Disc Association Global Promotions Committee Chair.
"Just as Blu-ray Disc has paved the way for next generation, high definition
home entertainment, it will also set the standard for 3D home viewing in the
future." 

The BDA, comprised of major motion picture studio, IT and consumer electronics
companies, is working on a uniform specification to ensure consistent delivery
of 3D content across the Blu-ray Disc Platform. The Association is examining a
number of criteria and at a minimum, the specification will require delivery of
1080p resolution to each eye and backward compatibility for both discs and
players, meaning that 3D discs will also include a 2D version of the film that
can be viewed on existing 2D players and 3D players will enable consumers to
playback their existing libraries of 2D content. 

"Consumer adoption of Blu-ray continues to grow at a very steady pace," said Bob
Chapek, President, Walt Disney Studios Home Entertainment. "The 3D theatrical
market has been very successful this year. We are just now seeing all of the
true capabilities of 3D and with Blu-ray Disc`s superior technical
characteristics, as well as the broad industry support of the format, it makes
it the ideal packaged media platform for 3D home entertainment." 

The current BDA efforts provide individual companies with the technical
information and guidelines necessary to develop and announce products pursuant
to their own internal planning cycles and timetables. 

About Blu-ray Disc

Blu-ray Disc is the next-generation optical disc format for high definition
audio-video and high-capacity data software applications. A single-layer Blu-ray
Disc holds up to 25 gigabytes of data and a double-layer Blu-ray Disc holds up
to 50 gigabytes of data. 

About the Blu-ray Disc Association

The Blu-ray Disc Association (BDA) is responsible for promoting and developing
business opportunities for Blu-ray Disc - the next-generation optical disc
format for storing high-definition movies, games, photos and other digital
content. The BDA has more than 180 members. Its leading members are Board of
Directors consists of Apple Inc., Dell Inc., Hewlett-Packard Company, Hitachi,
Ltd., Intel Corporation, LG Electronics Inc., Mitsubishi Electric Corporation,
Panasonic Corp., Pioneer Corporation, Royal Philips Electronics, Samsung
Electronics Co., Ltd., Sharp Corporation, Sony Corporation, Sun Microsystems,
Inc., TDK Corporation, Thomson, Twentieth Century Fox, Walt Disney Pictures and
Television, and Warner Bros. Entertainment. 





For Blu-ray Disc Association
Heather Schroeder, 713-972-0041
hschroeder@corporateadvocates.net

Copyright Business Wire 2009

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