Reportlinker Adds The SaaS model - 2008 Edition

NEW YORK--(Business Wire)--
Reportlinker.com announces that a new market research report is available in its
catalogue.

Reportlinker Adds The SaaS model - 2008 Edition

http://www.reportlinker.com/p0147062/Reportlinker-Adds-The-SaaS-model---2008-Edition.html

Online Business Services: issues and growth outlook

The software industry is in the throes of a radical transformation, as the
dominance of the proprietary license-based model is waning and the
software-as-a-service approach is gaining ground - offering pay-as-you-go online
business shareware solutions. This market report will examine the rapidly
changing environment of online business services and SaaS marketing strategies.

Key Questions

• What online business services are currently available in Europe?

• Which online services do businesses use the most?

• How are the various players (software publishers, integrators, telcos, etc.)
positioned in the online business services market?

• How are the SaaS market and players` positioning likely to evolve?

• What issues do the players face, and what strategies are they employing?

Player Profiles

ADITU

Adobe

Amazon

ATOS Origin

BT

Google

Microsoft

Oracle

Salesforce.com

SAP

1. Context

1.1. Online business services: new stakes in the software industry

1.2. Terminology

1.3. Field of study

2. Analysis of the Service Offering

2.1. Features of the service offering

• Main types of application

• Sales and marketing strategies

2.2. Players and offer positioning

• Player profiles

• How players position their offers

2.3. Most widely-used online business services

• Types of use

• Changing business models

3. Market Outlook

3.1. Market segmentation

• Corporate market

• SME and SoHo markets

3.2. The value chain and industry partnerships

• Challenges for integrators

• New pure player strategies

• How traditional software publishers are reacting

3.3. Changes in usage patterns and clientèle

• Reasons for the mitigated success of ASP

• Appeal of SaaS applications and solutions

3.4. Market growth drivers and impediments

• Technological drivers

• Technological impediments

• Economic drivers

• Economic impediments

4. Player strategies

4.1. Apparent market player strategies

4.2. Implemented winning strategies

5. Conclusions

To order this report:

Reportlinker Adds The SaaS model - 2008 Edition

http://www.reportlinker.com/p0147062/Reportlinker-Adds-The-SaaS-model---2008-Edition.html

More market research reports here!

Reportlinker
Nicolas: nbo@reportlinker.com
US: (805)-652-2626
Intl: +1 805-652-2626

Copyright Business Wire 2009