Samsung Introduces its First DivX Certified(R) MP3 Player at IFA 2009

Newest Samsung MP3 player allows consumers to view high-quality DivX(R) videos
while on the go

SAN DIEGO and SEOUL, South Korea, Sept. 3 /PRNewswire-FirstCall/ -- DivX, Inc.
(Nasdaq: DIVX), a digital media company, and Samsung Electronics Co., LTD, a
leading mobile provider, today announced the launch of Samsung's first DivX
Certified(R) MP3 player, the R1, the newest edition to Samsung's BEAT line of
portable media players. Now available in Russia and Europe, the R1 is designed
to playback high-quality DivX((R)) video.

(Logo: http://www.newscom.com/cgi-bin/prnh/20081124/DIVXLOGO)

DivX technology produces highly compressed video suitable for mobile platforms
that require minimal storage for the highest quality experience possible.
Consumers can playback any DivX video stored in the device's internal memory.
The slimmest player in the Samsung BEAT line, the R1's 2.6-inch screen display
is available with 8 or 16 GB of storage space, making it ideal for consumers
on the move.

"We have long recognized the value of DivX technology and have incorporated it
into many of our CE devices for the home, including digital TVs, Blu-ray and
DVD players," said Jooho Song, Vice President at Samsung Electronics. "By
obtaining DivX Certification of our latest multimedia player, we're giving our
customers the freedom to enjoy their DivX video libraries when they're on the
go."

"With DivX technology, the Samsung R1 packs an amazing amount of high-quality
video into an incredibly small package that consumers can take with them
everywhere they go," said Eric Rodli, Executive Vice President, Licensing at
DivX. "We're pleased to expand our relationship with Samsung and look forward
to making the R1 the first of many DivX Certified portable media players from
this market leader."

Products that bear the DivX Certified logo have undergone a rigorous testing
program to ensure a high-quality DivX media experience, including reliable
video creation and playback, interoperability with other DivX Certified
devices and the visual quality users expect from DivX.

For more information about Samsung, visit www.samsung.com.

For more information about DivX, visit www.divx.com.

About DivX
DivX, Inc. is a digital media company that enables consumers to enjoy a
high-quality video experience across any kind of device. DivX creates,
distributes and licenses digital video technologies that span the "three
screens" comprising today's consumer media environment -- the PC, the
television and mobile devices. Over 200 million DivX devices have shipped into
the market from leading consumer electronics manufacturers. DivX also offers
content providers and publishers a complete solution for the distribution of
secure, high-quality digital video content. Driven by a globally recognized
brand and a passionate community of hundreds of millions of consumers, DivX is
simplifying the video experience to enable the digital home.

About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor,
telecommunication, digital media and digital convergence technologies with
2007 consolidated sales of US$105 billion. Employing approximately 150,000
people in 134 offices in 62 countries, the company consists of two main
business units: Digital Media & Communications and Device Solutions.
Recognized as one of the fastest growing global brands, Samsung Electronics is
a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs.
For more information, please visit www.samsung.com.

Forward-Looking Statements
Statements in this press release that are not strictly historical in nature
constitute "forward-looking statements." Such statements include, but are not
limited to, statements regarding DivX's visibility within the investment
community. Such forward-looking statements involve known and unknown risks,
uncertainties and other factors which may cause DivX's actual results to be
materially different from historical results or from any results expressed or
implied by such forward-looking statements. These factors include, but are not
limited to: the risk that customer use of DivX technology may not grow as
anticipated; the risk that anticipated market opportunities may not
materialize at expected levels, or at all; the risk that the Company's
activities may not result in the growth of profitable revenue; risks and
uncertainties related to the maintenance and strength of the DivX brand; risks
associated with DivX's ability to penetrate existing and new markets; risks
regarding the effects of competition; the risk of DivX's dependence on its
licensees and partners; risks related to the effect of intellectual property
rights claims; and other factors discussed in the "Risk Factors" section of
DivX's most recent report filed with the Securities and Exchange Commission.
All forward-looking statements are qualified in their entirety by this
cautionary statement. DivX is providing this information as of the date of
this release and does not undertake any obligation to update any
forward-looking statements contained in this release as a result of new
information, future events or otherwise.

SOURCE DivX, Inc.

Media, Jennifer Baumgartner, +1-503-901-5371, jbaumgartner@divxcorp.com; or
Investors, Karen Fisher, +1-858-882-6415, kfisher@divxcorp.com, both of DivX,
Inc.