Mitsubishi Digital Electronics America Ships VUDU Integrated 1080p Flat Panel LCD...

Mitsubishi Digital Electronics America Ships VUDU Integrated 1080p Flat Panel
LCD Televisions
Unisen(TM) Diamond Line of Immersive Sound TVs Deliver VUDU's Extensive HD
Library In Full 1080p and 5.1 Dolby(R) Digital Surround Sound

IRVINE, Calif., Sept. 3 /PRNewswire/ -- Mitsubishi Digital Electronics
America, Inc. (MDEA) today announced it has begun shipping VUDU integrated
1080p flat panel TVs in its Diamond models of Unisen(TM) Immersive Sound LCD
Televisions. MDEA will provide the consumer the opportunity to experience the
seamless delivery of thousands of high-definition movies and TV shows.

Consumers will now be able to enjoy VUDU HD movie content through the
unparalleled sensory experience that is delivered by Unisen's superior 1080p
picture performance and built-in Dolby Digital(R) 5.1 surround sound. The
Diamond Unisen models, LT-46249 and LT-52249, come equipped with an Ethernet
port, which allows for direct connection to the Internet. With the addition
of the optional VUDU wireless accessory bridge, consumers can simply link
their Diamond Unisen model to their wireless home network to watch the latest
in entertainment programming.

"We are always looking to elevate the large screen experience for consumers,
and the Mitsubishi VUDU-integrated TVs will combine unprecedented HD program
choice with unparalleled picture performance," said Frank DeMartin, vice
president of marketing, Mitsubishi Digital Electronics America. "Owners of
Diamond Unisen Immersive Sound TVs will now have convenient access to high
quality entertainment content."

With over 2,200 HD titles and 16,000 titles overall, VUDU offers the most
extensive HD movie library available today. In addition, starting later this
month, the VUDU service on Diamond Unisen Immersive Sound TVs will offer
popular internet services such as YouTube, Flickr, Picasa and Pandora(R), as
well as an "On Demand TV" area with more than 80 channels to choose from.

"VUDU's extensive HD library of recently released Hollywood titles provides
the perfect entertainment solution for Mitsubishi's Diamond Unisen TVs," said
Alain Rossmann, CEO of VUDU. "Through this collaboration with Mitsubishi, we
are expanding the reach of the VUDU Service to a broad new segment of
consumers, providing an outstanding movie watching experience with true 1080p
and Dolby Digital Plus 5.1 surround sound."

For a limited time, owners of Mitsubishi's VUDU integrated Diamond Unisen TVs
will receive two months worth of free movie rentals or purchases (up to
$50.00)*, including SD, HD, and HDX movies, allowing them to experience the
extraordinary 1080p image quality and immersive Dolby Digital 5.1 Surround
Sound of the VUDU Service running on Mitsubishi Diamond Unisen TVs.

Diamond Unisen Features
In addition to the VUDU streaming capabilities, the Diamond Unisen line of
premium flat panel TVs combine ultra compact design, immersive sound
technology and advanced video performance to deliver a complete sensory
experience without the hassle of complex setup. Each model features an
UltraThin Frame(TM) design delivering a frame measuring less than one inch,
fully integrated 18-speaker Dolby Digital 5.1 surround sound system featuring
Dual Driver Extended Range Sound, and Variable Smooth 240 Film Motion for
viewing of fast and slow moving programs. Diamond Unisen TVs feature wide
color gamut backlight technology to reproduce approximately 25 percent more
color than most LCD-TVs and both 249 Series models are EnergyStar(TM) 3.0
qualified.

Availability and Pricing
MDEA has commenced shipping Diamond Unisen models to authorized retailers in
the United States. MSRP for the Diamond Unisen products will be $2,599 for
the 46" model, LT-46249 and $3,099 for the 52" model, LT-52249.

About Mitsubishi Digital Electronics America, Inc.
Mitsubishi Digital Electronics America, Inc., the Official HDTV Sponsor of The
PGA TOUR, manufactures and markets a comprehensive line of premium quality
1080p 3D-ready Home Theater TVs and Unisen(TM) Flat Panel TVs, along with the
world's first laser TV: LaserVue(R). Recognized as a world leader and
innovator of large display high-definition televisions, Mitsubishi Digital
Electronics America builds products that lead the industry in quality,
performance and ease-of-use. For additional information about MDEA, visit
www.mitsubishi-tv.com.

About VUDU
VUDU is a leading provider of digital technologies and services that deliver
Internet entertainment to consumers' HDTVs. The VUDU entertainment service
supports native instant start HD and, for the first time, instant-start HDX,
which, with 1080p resolution at 24 frames per second, the cinematic gold
standard, is the highest quality on demand format available anywhere. Through
relationships with every major U.S. movie studio and more than 40 independent
studios and distributors, VUDU offers a vast array of on-demand choices at the
highest quality. The VUDU collection is constantly updated, and newly released
movies from major studios are available on the same day as the DVD is
released. Consumers can finally watch great movies without the hassles
associated with traditional services: no driving, no mailing, and no monthly
fee. For more information, visit http://www.vudu.com/.

Unisen, UltraThin Frame and Variable Smooth 240 Film Motion are trademarks of
Mitsubishi Digital Electronics America, Inc. Dolby and Dolby Digital are
registered trademarks of Dolby Laboratories. All other trademarks may be the
property of their respective holders.

* Free movies will be provided in the form of a movie credit which will be
deposited after activation of a VUDU Account. Customer must activate his/her
VUDU Account by July 16, 2010. $50 credit is valid for 60 days after VUDU
account activation. This offer cannot be combined with any other promotional
offer. This offer is non-transferable.

SOURCE Mitsubishi Digital Electronics America, Inc.

Rachel Smith of GolinHarris, +1-714-662-5113, rsmith@golinharris.com, for
Mitsubishi; or David Speiser of Stage Two Consulting, +1-650-515-6635,
david.speiser@stagetwoconsulting.com, for VUDU