Dell Teams with Inspiring Entrepreneurs to Roll Out First Global SMB Marketing Campaign

* Take Your Own Path Campaign Features Real Business Heroes
* Campaign Spans Seven Countries and Five Different Languages

ROUND ROCK, Texas--(Business Wire)--
Dell, a leading IT provider of hardware and services for medium and small
businesses worldwide, today announced the global expansion of its Take Your Own
Path (TYOP) campaign, which features pioneering entrepreneurs and showcases
their use of Dell technology to help make their businesses successful.

Take Your Own Path distinguishes entrepreneurs as "heroes," and is being
introduced in the U.S., Japan, Germany, China and the UK following its initial
successes in India and France. The campaign celebrates these entrepreneurs with
joint local, national and global exposure through a variety of advertising and
PR initiatives, including billboards, print advertisements and broadcast
efforts. It is also being integrated with Dell`s online marketing efforts,
expanding on its Small and Medium Business Solutions Center and engaging in
conversations on social media fronts such as Direct2Dell, Twitter and Facebook.
In addition, the TYOP heroes are sharing their success stories at various small
business events worldwide.

"Dell has always believed that it takes an extraordinary person to launch and
run a business. We understand the potential of medium and small businesses to
transform the global economy and the Take Your Own Path campaign underscores
Dell`s commitment to supporting individuals with a big idea," said Paul-Henri
Ferrand, VP of global marketing for Dell Small and Medium Business. "Today, Dell
celebrates the many achievers and dreamers who dare to forge ahead in their own
way with a view of how they could change the world, pushing boundaries and
ultimately, leading the global economic recovery."

The TYOP heroes have taken innovative approaches to building their businesses,
with Dell technology being a key enabler of their success.

"Our primary focus is on supporting high-impact entrepreneurs around the world,"
said Linda Rottenberg, CEO and co-founder of Endeavor. "Dell clearly understands
the needs of entrepreneurs who take risks and bet big on business success. We`re
excited to participate in this one-of-a-kind campaign."

Intel and Microsoft are committed to entrepreneurs` success and have joined Dell
in supporting the Take Your Own Path campaign.

"The Take Your Own Path campaign reflects the entrepreneurial spirit of both
Dell and Intel. We are proud to honor the Heroes who are part of the campaign
through our support of this innovative marketing campaign," said CJ Bruno, vice
president and general manager, Intel Americas.

"Microsoft is proud to work with Dell on the Take Your Own Path initiative,"
said Rich Reynolds, general manager of commercial marketing for the Windows
Business Group at Microsoft Corp. "Time is money, and businesses are telling us
that they save time, which can mean real money, with Windows 7 Professional.
Together, Microsoft and Dell have engineered our products to assure
out-of-the-box compatibility designed to help small and midsize businesses
achieve their goals."

U.S. Take Your Own Path Heroes include:

* Cakelove, Warren Brown - Warren is the founder of Cakelove, a retail baked
goods company and café. A successful entrepreneur that graduated from law school
but left the field to follow his real passion for baked goods, Warren since had
his own show on the Food Network and has been listed as one of Inc. Magazine`s
`Top 26 Entrepreneurs That We Love.`
* Endeavor, Linda Rottenberg - Linda is the CEO and co-founder of the non-profit
group that identifies and supports high-impact entrepreneurs in emerging
markets. Endeavor has helped its entrepreneurs generate more than 96,000
high-quality jobs and in 2008 alone, $3.15 billion in revenues. In 2008, Linda
was named one of U.S. News & World Report`s "Best American Leaders."
* LinkedIn, Reid Hoffman -Reid is the Founder/CEO of LinkedIn, a
business-oriented social networking site founded in December 2002 that is mainly
used for professional networking. As of May 2009, it had more than 40 million
registered users, spanning 170 industries and 200 countries. A new member joins
LinkedIn approximately every second and executives from all Fortune 500
companies are LinkedIn members.
* Lonely Planet, Tony Wheeler - Tony is the Founder of Lonely Planet guidebooks.
In 1972, after a six month Asia overland trip from Europe, Tony and his wife
Maureen arrived in Sydney with 27 cents left. In late 1973, they started Lonely
Planet Publications to publish Across Asia on the Cheap, the story of their trip
from London to Australia. Since then, Lonely Planet has grown to become the
world`s largest independent guidebook publisher with more than 500 titles in
print, over 400 staff and offices in London and Oakland as well as the head
office in Melbourne.
* SewWhat, Megan Duckett -Megan is the Founder/President of this visual design
workshop for custom-sewn theatrical draperies and fabrics specializing in the
entertainment and special event industries. With no formal business training,
Megan turned a gift for working fabrics for the stage into a model of business
creativity. She saw early that investing in powerful hardware and custom
workflow software could set the stage for a significant business capability and
rapid growth. Megan`s innovative use of technology led Dell to award her its
2007 Small Business Excellence Award.
* TecAccess, Debra Ruh - Debra is the Founder/CEO of TecAccess, a provider of
accessibility consulting and staffing solutions. Using her successful career in
information technology and drawing inspiration from her daughter with Downs
Syndrome, Debra has grown TecAccess into a profitable multi-million dollar
company that is the most awarded provider of professional accessibility and
usability testing and training, workforce solutions, targeted marketing
solutions, focus groups and usability studies in the world. For TecAccess,
technology is an equalizer and enabler that allows companies to look at people
as potential employees regardless of disability. In addition, the company
utilizes a one-of-a-kind telecommuting model that allows employees, many of whom
have disabilities ranging from intellectual, mental health to physical
disabilities, to work from their homes, rehab facilities, and hospital rooms.
* Thinkwell Design, Joe Zenas - Joe is one of the co-founders of Thinkwell
Design, a firm that specializes in the turnkey design and production of
one-of-a-kind experience-based theme parks, resorts, destinations, attractions,
museums, exhibits, live shows and environments. The nature of their
creative-focused business means that Thinkwell relies heavily on the most
effective and reliable hardware, the most powerful machines with the most
advanced features. Through their partnership with Dell they are able to acquire
custom built, pinnacle performance machines at a factory direct value price.

Additional information can be found at www.dell.com/takeyourownpath.

About Dell

As the visionary outcome of a true entrepreneur, Dell (NASDAQ: DELL)is committed
to helping small and medium businesses solve their technology challenges, ease
business pain points and draw greater value from IT. With ProManage-Managed
Services, Optiplex, new Latitude laptops, the designed-for-small business Vostro
line, energy-efficient PowerEdge servers and Small and Medium Business Solutions
Center, Dell is here to support entrepreneurs every step of the way.

Dell Inc., Round Rock
Elizabeth Shine, 512-723-9698
elizabeth_shine@dell.com
or
Enfatico for Dell
Christina Furtado, 212-294-8666
christina@enfatico.com

Copyright Business Wire 2009