Research and Markets: The Google Generation: Are ICT Innovations Changing Information Seeking Behaviour?

DUBLIN--(Business Wire)--
Research and Markets
(http://www.researchandmarkets.com/research/4e1e53/the_google_generat) has
announced the addition of Woodhead Publishing Ltd's new report "The Google
Generation: Are ICT Innovations Changing Information Seeking Behaviour?" to
their offering.

This book

* provides a one of the most comprehensive analyses yet on the evolving nature
of information search behaviour
* combines a review of a wide range of international research evidence combined
with original, cutting edge research
* is directed towards industry end-users and policy makers as well as academics
with shared scholarly interests
* presents a distinctive generation-based analysis of information search
behaviours
* identifies the complexity of digital divides and shows that age-related
differences in use of new information and communications technologies are more
sophisticated than previously realized

This book examines original and secondary research evidence from international
sources to determine whether there is a younger generation of learners who are
adopting different styles of information search behaviour from older generations
as a function of their patterns of use of online technologies. The book
addresses the questions: might the widespread availability and use of search
engines, such as Google, give rise to a different type of scholar who seeks out
and utilises online information sources and thereby develops a different
orientation to learning from older generations whose information seeking
practices became established initially in the offline world.

Key Topics Covered:

Introduction;

The rise of the information society;

The internet era;

Google generation: what is the evidence?

Generational differences in learning;

The digital scholar;

What next?

Agenda:

Barrie Gunter is Professor of Mass Communication and Head of the Department of
Media and Communication, University of Leicester.

Ian Rowlands is a Reader in Scholarly Communication at the School of Library,
Archive and Information Studies at UCL and an active member of the Centre for
Publishing and CIBER.

David Nicholas is Professor of Information Studies and the Director of the
School of Library, Archive and Information Studies at UCL. He is also the
Director of the UCL Centre for Publishing and a Director of the CIBER research
group.

For more information visit
http://www.researchandmarkets.com/research/4e1e53/the_google_generat

Research and Markets
Laura Wood
Senior Manager
press@researchandmarkets.com
Fax from USA: 646-607-1907
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