Sonic Launches BD PowerStation

Complete Blu-ray Disc Production Suite for Professional Videographers

NOVATO, Calif., Sept. 4 /PRNewswire-FirstCall/ -- Sonic Solutions(R) (Nasdaq:
SNIC) today released the Sonic BD PowerStation(TM), a new cost-effective
Blu-ray Disc (BD) production suite for professional videographers that's built
on Sonic's Hollywood-standard CineVision(R) HD video encoding and Scenarist(R)
authoring products, which have been used to create millions of DVD and BD
titles worldwide.

Configured and priced to meet the needs of professional videographers,
independent film and corporate video producers, Sonic BD PowerStation includes
a special version of CineVision featuring multi-codec and segment controls, as
well as DVDit!(R) Pro HD for authoring BD and DVD titles and Scenarist QC(TM)
Studio, a specialized BD emulation system that provides a detailed title
proofing step during the authoring process. The result is the world's first
truly focused BD authoring solution for desktop video professionals that
delivers the ease of use, quality, speed and the dependability required for
meeting tough production schedules.

Priced at $2,499.00, the Sonic BD PowerStation breaks the financial
barrier-to-entry and immediately expands the availability of high-quality HD
title creation solutions to a broader range of post-production facilities and
specialized content owners looking to enter the Blu-ray Disc market. In
concert with the recent reduction in AACS-LA licensing costs, Sonic's
introduction of the BD PowerStation is perfectly timed to energize a hungry
high-definition content creation industry and initiate a new wave of BD title
production beyond the traditional Hollywood community.

"Sonic's BD PowerStation is the perfect combination of technology, product and
price positioning that independent producers and small production houses have
been waiting for to start offering BD production services. Until now,
producing reliable replication-ready BD masters has been financially
out-of-reach of most businesses," said Gary Bettan, VP of Business Development
at Broadfield Distributing a leading distributor of desktop production
solutions. "Sonic is the standard in Hollywood and since BD PowerStation is
based on that same proven technology we feel confident that this is going to
be a very important product for our market."

The Sonic BD PowerStation leverages the same exclusive video encoding and
title multiplexing engines used in Sonic's industry-leading products for
high-end facilities, which are responsible for the vast majority of
commercially released BD titles. Capabilities include: support for MPEG-2 HD,
VC-1 encoding with segment re-encoding that provides significant video
encoding image quality controls; simple-to-learn and use authoring application
that offers HD motion menus and interactive navigation programming without the
need to understand the BD specification; and detailed title proofing based on
Sonic's BD and DVD navigation engine that is used by leading CE vendors
worldwide for set-top and in-car playback devices.

"BD PowerStation is another example of Sonic's unprecedented tradition of
constant development and investment in the growth of the professional content
production and delivery industry. We've combined our expertise in video
encoding, authoring and playback with our clear understanding of 'what's
important' to content owners, videographers and producers and delivered an
amazing new suite to jump-start their BD title production," said Rolf Hartley,
senior vice president and general manager, Sonic's Premium Content
Applications Group. "With tried-and-true technology and break-through-pricing,
BD PowerStation makes it possible for post-production facilities, independent
and specialized film creators, event and corporate videographers to increase
their services and use BD to showcase HD content."

Sonic will be demonstrating the Sonic BD PowerStation at the IBC convention,
Hall 7, Stand 7.J38, September 11 to 15, Amsterdam, The Netherlands. The Sonic
BD PowerStation is available now from Sonic's professional products reseller
network and appointed distributors. For more information visit:
www.sonic.com/go/bdpowerstation.

About Sonic Solutions
Sonic Solutions(R) (NASDAQ: SNIC) is powering the digital media ecosystem
through its complete range of Hollywood to Home(TM) applications, services,
and technologies. Sonic's Roxio(R) products enable consumers to easily manage
and enjoy personal digital media content and, through Roxio CinemaNow(TM),
access premium Hollywood entertainment on a broad range of connected devices.
A wide array of leading technology firms, professionals, and developers rely
on Sonic to bring innovative digital media functionality to next-generation
devices and platforms. Sonic Solutions is headquartered in Marin County,
California.

Forward Looking Statements
This release may contain forward looking statements that are based upon
current expectations, including the launch, distribution, and market
acceptance of the Sonic BD PowerStation. Actual results could differ
materially from those projected in the forward looking statements as a result
of various risks and uncertainties, including those discussed in Sonic
Solutions' annual and quarterly reports on file with the Securities and
Exchange Commission. This press release should be read in conjunction with
Sonic Solutions' most recent annual report on Form 10-K, Form 10-Q and other
reports on file with the Securities and Exchange Commission, which contain a
more detailed discussion of the Company's business including risks and
uncertainties that may affect future results. Sonic Solutions does not
undertake to update any forward looking statements.

Sonic, the Sonic logo, Sonic Solutions, Sonic BD PowerStation, CineVision,
Scenarist, Scenarist QC, DVDit!, Roxio, Roxio CinemaNow, and Hollywood to
Home, are trademarks or registered trademarks owned by Sonic Solutions in the
United States and/or other countries. All other company or product names are
trademarks of their respective owners and, in some cases, are used by Sonic
Solutions under license. Specifications, pricing and delivery schedules are
subject to change without notice.

SOURCE Sonic Solutions

Chris Taylor of Sonic Solutions, +1-408-367-5231, chris_taylor@sonic.com