Brings Local Search to Twitter with the First Local Search Tool @sp411

Fri Sep 4, 2009 10:46am EDT

* Reuters is not responsible for the content in this press release.

Get Local Business Listings, Directions, Movie Listings, Weather Updates and
More from Through Twitter with a DM to sp411
DALLAS--(Business Wire)-- brings local businesses to consumers in many ways and most
recently Twitter users are taking advantage of the useful bot @sp411. The new
sp411 Twitter Bot was introduced earlier this month and allows "Tweeple" to
search through Twitter with a simple direct message. 

"In what is a first to my knowledge," said leading mobile search analyst Greg
Sterling, Founder, Sterling Market Intelligence and Senior Analyst for Local
Mobile Search, "Superpages has brought true local search to Twitter through
sp411. Twitter users can now conduct searches of the Superpages database and get
results as direct messages on Twitter to their local queries. They can also
retweet and share them, which makes it that much more interesting." 

How it works: 

1. Follow sp411 

2. Tweet your search as a direct message: something likeā€¦ "d sp411 Italian San
Francisco" or "d sp411 pizza 75261" 

3. Sit back and relax! Up to five results are being sent back to you as direct

The direct messages provide the business name, address, phone number, and a link
for more information that takes you to the business` SuperPage business profile
on On the business` SuperPage consumers can view ratings and
reviews, pictures and videos, specialties, menus and list of services, hours of
operation, and much more. 

"We are aggressively bringing`s local business information to
where the users are," said Peter Schwab, Director of Mobile at
"As social media advances consumers use a variety of platforms. So whether you
are using an iPhone app, a BlackBerry app, widgets, gadgets or Twitter, will be brought to you and finding local businesses will be easy
and efficient." 

Now if that isn`t handy enough, the sp411 Twitter Bot also provides search
capabilities for:

* Local Weather: "d sp411 weather Chicago" 
* Movies: "d sp411 movies (street) (city) (state) (zip)" 
* People: "d sp411 (last name, first name OR first name last name) (street)
(city) (state) (zip)" 
* Reverse Phone Number Lookup: "d sp411 (phone number)" 
* Walking or Driving Directions: "d sp411 (walking directions OR directions)
from (address 1) to (address 2)

"A version of local search has existed on Twitter for some time: asking your
followers for local recommendations about places to stay, things to do and so
on. One can also use Twitter search itself, though it`s very hit and miss in
terms of the quality of results," said Sterling. "The [sp411] service proves to
be quite useful especially if you`re looking for a specific business phone
number or address." 

Follow us on Twitter at 

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About Idearc Media LLC

Idearc Media LLC, a subsidiary of Idearc Inc. (Pink Sheets:IDARQ), delivers
products on multiple platforms to help consumers find the information they want,
wherever they are. Idearc`s multi-platform of advertising solutions include
Verizon Yellow Pages, Verizon White Pages, Verizon Yellow Pages Companion
Directories, FairPoint Yellow Pages, FairPoint Yellow Pages Companion
Directories,, Switchboard.comSM, LocalSearch.comSM, Superpages
MobileSM and SuperpagesDirect direct mail products. For more information, visit 


Idearc Media
Lisa Vilfordi, 972-453-3916

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