Superpages.com Brings Local Search to Twitter with the First Local Search Tool @sp411

Fri Sep 4, 2009 10:46am EDT

* Reuters is not responsible for the content in this press release.

Get Local Business Listings, Directions, Movie Listings, Weather Updates and
More from Superpages.com Through Twitter with a DM to sp411
DALLAS--(Business Wire)--
Superpages.com brings local businesses to consumers in many ways and most
recently Twitter users are taking advantage of the useful bot @sp411. The new
sp411 Twitter Bot was introduced earlier this month and allows "Tweeple" to
search Superpages.com through Twitter with a simple direct message. 

"In what is a first to my knowledge," said leading mobile search analyst Greg
Sterling, Founder, Sterling Market Intelligence and Senior Analyst for Local
Mobile Search, "Superpages has brought true local search to Twitter through
sp411. Twitter users can now conduct searches of the Superpages database and get
results as direct messages on Twitter to their local queries. They can also
retweet and share them, which makes it that much more interesting." 

How it works: 

1. Follow sp411 

2. Tweet your search as a direct message: something likeā€¦ "d sp411 Italian San
Francisco" or "d sp411 pizza 75261" 

3. Sit back and relax! Up to five results are being sent back to you as direct
messages. 

The direct messages provide the business name, address, phone number, and a link
for more information that takes you to the business` SuperPage business profile
on Superpages.com. On the business` SuperPage consumers can view ratings and
reviews, pictures and videos, specialties, menus and list of services, hours of
operation, and much more. 

"We are aggressively bringing Superpages.com`s local business information to
where the users are," said Peter Schwab, Director of Mobile at Superpages.com.
"As social media advances consumers use a variety of platforms. So whether you
are using an iPhone app, a BlackBerry app, widgets, gadgets or Twitter,
Superpages.com will be brought to you and finding local businesses will be easy
and efficient." 

Now if that isn`t handy enough, the sp411 Twitter Bot also provides search
capabilities for:

* Local Weather: "d sp411 weather Chicago" 
* Movies: "d sp411 movies (street) (city) (state) (zip)" 
* People: "d sp411 (last name, first name OR first name last name) (street)
(city) (state) (zip)" 
* Reverse Phone Number Lookup: "d sp411 (phone number)" 
* Walking or Driving Directions: "d sp411 (walking directions OR directions)
from (address 1) to (address 2)

"A version of local search has existed on Twitter for some time: asking your
followers for local recommendations about places to stay, things to do and so
on. One can also use Twitter search itself, though it`s very hit and miss in
terms of the quality of results," said Sterling. "The [sp411] service proves to
be quite useful especially if you`re looking for a specific business phone
number or address." 

Follow us on Twitter at Twitter.com/sp411. 

Certain statements included in this press release and the hyperlinked materials
constitute forward-looking statements within the meaning of the Private
Securities Litigation Reform Act of 1995.These forward-looking statements
reflect Idearc management`s current views with respect to Idearc`s financial
performance and future events with respect to its business and industry in
general.Statements regarding Idearc`s exploration of alternatives related to its
capital structure are forward-looking statements.Statements that include the
words "believe," "will," "anticipate," "foresee," and similar expressions
identify forward-looking statements.Idearc cautions you not to place undue
reliance on these forward-looking statements.The following important factors
could affect future results and could cause those results to differ materially
from those expressed in the forward-looking statements:(i) that the bankruptcy
filing and the related cases disrupt current plans and operations; (ii) risks
that Idearc`s business could suffer from the loss of key customers, suppliers or
personnel during the pendency of the bankruptcy case; (iii)risks that Idearc`s
plan of reorganization fails to obtain the requisite approval from the claim
holders entitled to vote on the plan; (iv) risks that Idearc will be able to
maintain sufficient liquidity for the pendency of the bankruptcy cases; (v) risk
that the bankruptcy court rejects Idearc`s plan of reorganization; (vi)
limitations on Idearc`s operating and strategic flexibility during the pendency
of the bankruptcy cases; (vii) risks related to a long and protracted
restructuring; (viii) risks related to Idearc`s declining print revenue,
including a reduction in customer spending resulting from the current economic
downturn; (ix) changes in Idearc`s competitive position due to the competition
from other yellow pages directories publishers and other traditional and new
media and its ability to anticipate or respond to changes in technology and user
preferences; (x) declining use of print yellow pages directories; (xi) changes
in the availability and cost of paper and other raw materials used to print
directories and reliance on third-party printers and distributors; (xii)
increased credit risk associated with reliance on small- and medium-sized
businesses, in particular in the current economic environment; (xiii) changes in
operating performance; (xiv) Idearc`s ability to attract and retain qualified
executives; (xv) Idearc`s ability to maintain good relations with its unionized
employees; (xvi) changes in U.S. labor, business, political and/or economic
conditions; (xvii) changes in governmental regulations and policies and actions
of regulatory bodies; and (xviii) risks associated with Idearc`s obligations
under agreements entered into with Verizon in connection with the spin-off.For a
discussion of these and other risks and uncertainties, see Idearc Inc.`s
periodic filings with the Securities and Exchange Commission, which you may view
at www.sec.gov, and in particular, Idearc Inc.`s Annual Report on Form 10-K.

About Idearc Media LLC

Idearc Media LLC, a subsidiary of Idearc Inc. (Pink Sheets:IDARQ), delivers
products on multiple platforms to help consumers find the information they want,
wherever they are. Idearc`s multi-platform of advertising solutions include
Verizon Yellow Pages, Verizon White Pages, Verizon Yellow Pages Companion
Directories, FairPoint Yellow Pages, FairPoint Yellow Pages Companion
Directories, Superpages.com, Switchboard.comSM, LocalSearch.comSM, Superpages
MobileSM and SuperpagesDirect direct mail products. For more information, visit
www.idearc.com. 

(IDAR-G) 



Idearc Media
Lisa Vilfordi, 972-453-3916
lisa.vilfordi@idearc.com

Copyright Business Wire 2009

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