University of San Francisco Sets New Standard for Internet Marketing Training Online...

University of San Francisco Sets New Standard for Internet Marketing Training
Online with Advanced Specialized Courses in Web Analytics and Social Media
New Certificate Courses Help Professionals Expand Their Expertise in Two of
Interactive Marketing's Most In-Demand Disciplines - 100% Online

TAMPA, Fla., Sept. 8 /PRNewswire/ -- Solidifying its reputation as the leader
in online Internet marketing training, the University of San Francisco (USF)
has supplemented its core Internet marketing master certificate program with
two new advanced specialized certificates. These eight-week online courses
offer a more intensive exploration of key digital marketing disciplines,
empowering marketers with enhanced skills and broader knowledge of Advanced
Web Analytics and Advanced Social Media. Like all of USF's online offerings,
the new web analytics and social media courses are led by practicing,
real-world professionals who are among today's foremost interactive marketing
experts.

"The industry places a tremendous emphasis on web analytics because it enables
organizations to quantify the success of their Internet marketing efforts.
However, it's important to realize that effective analytics is not just about
choosing the right software or vendor," said USF online faculty member and web
analytics expert Joe Laratro. "Recent findings show that companies are
shifting their analytics spending from technology, which decreased from 45% to
38%, to internal staff, which increased from 36% to 42%.* This reflects a
growing understanding that even the best data is meaningless without properly
trained staff to interpret it."

Laratro noted that USF's web analytics training is unique in that it goes
beyond the platform and teaches students to master the discipline. "Analytics
tools will continue to change in the years and decades ahead. That's why we
focus on core principles and techniques that will remain constant over time."

Social networks have also proven to be an effective way to gauge - and achieve
- Internet marketing success, offering unlimited opportunities for feedback,
promotion, brand-building and monetization. "If you aren't listening to and
participating in the conversations that take place in the social media realm,
you won't know when your brand is succeeding or faltering - and you won't be
able to react quickly to customer comments or concerns," explained USF
instructor and social media expert Christopher S. Penn. "Our social media
training shows students how to leverage this powerful word-of-mouth platform
and reap substantial benefits. They'll learn how to use social networks to
promote their product or business, manage and protect their brand, generate
revenue, establish authority ... the list goes on."

Registration is now open for both of USF's new advanced specialized
certificate courses. Advanced Social Media classes will begin November 1,
while Advanced Web Analytics classes will commence December 1. Upon completion
of each eight-week course, students will receive a framed certificate from the
University of San Francisco's School of Business and Management.

For more details on USF's online social media and web analytics courses - as
well as its end-to-end Internet marking training program - call 800-436-1713
or visit http://www.USanFranOnline.com. Agencies and marketing departments can
learn about corporate training solutions, customization options and
agency/group discounts at http://www.InteractiveMarketingTraining.com.

About the University of San Francisco

Acclaimed as one of America's best universities by U.S. News & World Report,
the University of San Francisco has earned a reputation for academic
excellence that dates back to its founding in 1855. It is committed to
becoming internationally recognized as a premier Jesuit Catholic, urban
university with a global perspective. USF's online programs are offered
through its School of Business and Management, which includes the Masagung
Graduate School of Management and the McLaren Undergraduate College of
Business.

About University Alliance Online

The University Alliance (UA) facilitates the promotion and online delivery of
associate's, bachelor's and master's degrees as well as professional
certificate programs from the nation's leading traditional universities and
institutions. Powered by UA's technology and support services, our university
partners have surpassed 300,000 online enrollments - making UA the largest
facilitator of e-learning in the country.

* "Online Measurement and Strategy Report 2009"; published by Econsultancy,
June 2009.

Contact:

Sandy Levine, VP of Marketing Services
University of San Francisco/University Alliance Partner
813-621-6200
http://www.usanfranonline.com

This release was issued through eReleases(TM). For more information, visit
http://www.ereleases.com.

SOURCE University of San Francisco

Sandy Levine, VP of Marketing Services, University of San Francisco -
University Alliance Partner, +1-813-621-6200