Two-Thirds of GLBT Americans Think Nation Headed in the Right Direction

Tue Sep 8, 2009 8:01am EDT

* Reuters is not responsible for the content in this press release.

Survey Shows GLBT Adults More Confident and Hopeful than Others on Economy
ROCHESTER, N.Y. & WASHINGTON--(Business Wire)--
As President Barack Obama focuses his attention on a multitude of critical
issues facing the nation today, GLBT adults in the country say they are more
optimistic for the future than their heterosexual counterparts. A new national
survey conducted online in mid-August by Witeck-Combs Communications and Harris
Interactive® shows two-thirds (67%) of GLBT adults say that things in the
country are going in the right direction, compared to 45 percent of heterosexual
adults. This is an increase from June 2009 when 56 percent of GLBT adults said
that things were moving in the right direction. 

When it comes to their outlook on the economy and their own personal financial
situation, GLBT adults also appear somewhat more confident then their
heterosexual counterparts. A majority (57%) of GLBT adults said they expect the
economy to improve in the coming year, compared to 45 percent of heterosexual
adults. In the next 6 months just looking at gay and lesbian adults, 31 percent
expect their household`s financial condition to be better, compared with 24
percent of heterosexual adults. The survey also found that more than two-thirds
(69%) of GLBT adults would rate the overall job President Barack Obama is doing
in handling the economy as excellent or pretty good, while only 38 percent of
heterosexual adults agree. 

The new nationwide survey of 2,709 U.S. adults, (ages 18 and over), of whom 378
self identified as gay, lesbian, bisexual and transgender (which includes an
over-sample of lesbian and gay adults), was conducted online between August 10
and 18, 2009, by Harris Interactive, a global market research and consulting
firm, in conjunction with Witeck-Combs Communications, Inc., a strategic public
relations and marketing communications firm with special expertise in the GLBT
market. 

While Americans are closely monitoring all aspects of the economy, GLBT adults
continue to express more confidence in what the future may hold. Four out of
five (82%) GLBT adults said they trust in President Barack Obama to do what is
right for the American economy, compared with 60% of heterosexual adults. Nearly
seven out of ten (69%) GLBT adults said they are confident that the White House
and the Administration will produce policies to help fix the economic crisis,
while a slender majority (51%) of heterosexual adults agree. Also, a majority
(64%) of GLBT adults said they think the stimulus plan passed earlier this year
has been successful, compared with 39% heterosexual adults. More than half (53%)
of GLBT adults, contrasted with 30% of heterosexuals adults, rate the overall
job President Barack Obama is doing in handling employment/unemployment as
excellent or pretty good. 

In contrast - when critical of the President`s leadership, one-third (35%) of
heterosexuals adults said they blame President Barack Obama for the country's
economic problems, yet only 13% of GLBT adults agree. Also, one-fourth (27%) of
heterosexual adults said they have no trust at all in President Barack Obama to
do what is right for the American economy; only 7% of GLBT adults agree. 

"It`s not surprising to see the higher marks that GLBT citizens give to the
President and his Administration; last year`s exit polls, for example, suggest
that at least three out of four gay and lesbian votes were cast for President
Obama," said Wesley Combs, President of Witeck-Combs Communications. "Keep in
mind, this survey also addressed overarching national issues, and not policy
matters affecting GLBT voters specifically such as gays serving openly in the
military, or employment nondiscrimination. As we see our way through this
difficult economic climate, we know that GLBT households are feeling the same
stress and sacrifices as other Americans. Nonetheless, the optimism and
confidence shown by GLBT households is very telling, and policymakers and
business leaders should take strong note." 

Methodology

Harris Interactive conducted the study online within the United States between
August 10 and 18, 2009, among 2,709 adults (ages 18 and over), of whom 2,274
indicated they are heterosexual and 378 self-identified as gay, lesbian,
bisexual and transgender (including an over-sample of lesbian and gay adults).
Figures for age, sex, race, education, region and income were weighted where
necessary to bring them into line with their actual proportions in the
population. In addition, the results for the gay and lesbian sample were
weighted separately based on profiles of the gay and lesbian population that
Harris Interactive has compiled through many different online surveys.
Propensity score weighting also was used to adjust for respondents` propensity
to be online. Full data tables and methodology are available at
www.harrisinteractive.com. 

About Harris Interactive

Harris Interactive is a global leader in custom market research. With a long and
rich history in multimodal research, powered by our science and technology, we
assist clients in achieving business results. Harris Interactive serves clients
globally through our North American, European and Asian offices and a network of
independent market research firms. For more information, please visit
www.harrisinteractive.com. 

About Witeck-Combs Communications, Inc.

Witeck-Combs Communications, Inc. is the nation`s premier marketing
communications and consulting firm, specializing in developing and implementing
effective strategies reaching the gay and lesbian consumer market. With over 15
years experience in this unique market, Witeck-Combs Communications not only
serves as a bridge between corporate America and gay, lesbian, bisexual and
transgender consumers (GLBT), but also provides counsel to countless non-profit
organizations that aim to educate the public on gay and lesbian issues or to
better reach their GLBT membership. 

In April 2003, American Demographics magazine identified Bob Witeck and Wes
Combs as two of 25 experts over the last 25 years who have made significant
contributions to the fields of demographics, market research, media and
trendspotting for their path breaking work on the gay and lesbian market, and in
2006 Bob Witeck and Wes Combs co-authored Business Inside Out: Capturing
Millions of Brand Loyal Gay Consumers (Kaplan Publishing), considered the
first-ever book on marketing insights, practical tips and strategies targeting
the gay, lesbian, bisexual and transgender market. They have appeared in
worldwide media outlets including Fortune, CNBC, CNN, Reuters, Associated Press,
Ad Age, New York Times and Washington Post. For more information visit
www.witeckcombs.com. 



Harris Interactive, Inc.
Corporate Communications
212-539-9600
press@harrisinteractive.net
or
Witeck-Combs Communications
Wesley Combs, 202-887-0500 x14
info@witeckcombs.com



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