GUINNESS Announces Further Details for Arthur's Day Global Celebrations

Tue Sep 8, 2009 12:25pm EDT

* Reuters is not responsible for the content in this press release.

Black Eyed Peas Headline Arthur's Day in Kuala Lumpur, Malaysia




DUBLIN, Sept. 8 /PRNewswire/ -- With just seventeen days to go until the
Arthur's Day celebrations begin in Dublin on the 24th September, GUINNESS is
today revealing the latest impressive line-up of artists, A-list presenters
and international broadcast partners taking part, as the countdown begins to
the global festivities. 

Around the world amazing talent will perform at Arthur's Day events including
Sean Paul as headlining act at the live show in Lagos, Nigeria and The Black
Eyed Peas performing at celebrations in Kuala Lumpur, Malaysia. These
remarkable global events will see over 60 artists performing more than 60
hours of live music in just one day in events in cities around the world.

Joining previously announced artists Sir Tom Jones, Estelle, Razorlight,
Sugababes and Kasabian at the Dublin Arthur's Day celebrations are Roots
Manuva, Paolo Nutini, The Magic Numbers, OK Go and White Belt Yellow Tag,
along with some of the best live acts in Ireland today including The High
Kings, Jerry Fish and the Mudbug Club, General Fiasco, Spring Break, David
Kitt, and Oppenheimer. 

Hosting the event in Dublin will be Cat Deeley and Ronan Keating who will take
to the stage in the St. James's Gate Brewery, and will be joined by Colin
Murray, Michelle De Swarte and Michelle Doherty who will be presenting live
from the four studio venues. The Arthur's Day celebrations will be beamed
across the globe from Ireland, UK, US and Africa via broadcast partners SKY,
ITV2 and DirecTV.

The Arthur's Day celebrations, to mark 250 years since Arthur Guinness signed
the 9,000 year lease on the St James's Gate Brewery in Dublin, will begin in
the Irish capital at 17:59 local time with a toast to Arthur and carry on
around the world in Lagos, Kuala Lumpur and New York. 

In Dublin, 33 events will take place simultaneously, including a major
performance at the St James's Gate Brewery and four studio venues as well 28
intimate gigs at pubs around Dublin hosting local acts and surprise guest
artists from the A-list line-up. The full line-up for Dublin studio venues and
local acts for pub venues has also been announced today.* 

New artists announced today are: Born Blonde, Concerto for Constantine, David
Kitt, Fiona Melady, Fionn Regan, General Fiasco, Jerry Fish and the Mudbug
Club, Leopold, Lumiere, OK Go, Oppenheimer, Paolo Nutini, Roots Manuva, Sean
Paul, Sharon Shannon, Spring Break, The Coronas, The High Kings, The
Infomatics, The Magic Numbers and White Belt Yellow Tag.

As part of the Arthur's Day celebrations The Guinness & Co. has pledged to
donate 6 million euros to the Arthur Guinness Fund which will be active from
September 2009. Arthur Guinness and his family were responsible for some of
the most well known acts of philanthropy in Ireland and to honour and continue
this legacy we are establishing this fund with the goal of enabling and
empowering individuals with skills and opportunities to deliver a measured
benefit to their communities. 

For more information on the GUINNESS 250 celebrations please visit
www.guinness.com or contact guinnessglobal@taylorpr.com or Elizabeth Balduino
at Taylor, 212-714-5726 or ebalduino@taylorpr.com.

*Full studio line-up and pub support line-up revealed below.

For press enquiries please contact guinnessglobal@taylorpr.com.

The Arthur Guinness Fund is an internal fund created by Guinness & Co. which
will be used by Guinness & Co. to create opportunities for communities in
several countries around the World including providing skills for life and
supporting social entrepreneurs.  The Fund is not a separate charity but its
monies are held separately by Guinness & Co. and will be independently
audited.  For more information on the Fund visit www.guinness.com or contact
Beth Davies at beth.davies.ryan@diageo.com.

The GUINNESS word and associated logos are trademarks.

Talent Announced (to date)
    - Black Swan Effect                    - Noise Control
    - Born Blonde                          - OK Go
    - Calvin Harris                        - Oppenheimer
    - Cherbourg                            - Paolo Nutini
    - Concerto for Constantine             - Razorlight
    - D'Banj (performing in Lagos)         - Republic of Loose
    - David Gray                           - Reverend and The Makers
    - David Kitt                           - Richard Hawley
    - Dirty Epics                          - Roots Manuva
    - DJ David Holmes                      - Sean Paul (performing in Lagos)
    - Eoghan Colgan                        - Sharon Shannon
    - Estelle                              - Soul II Soul
    - Fionn Regan                          - Spring Break
    - Fiona Melady                         - Sugababes
    - General Fiasco                       - The Black Eyed Peas (Performing
    - Golden Silvers                          in Kuala Lumpur)
    - Hoarsebox                            - The Blizzards
    - Imelda May                           - The Chakras
    - Jamie Cullum                         - The Chapters
    - Jay Jay Pistolet                     - The Coronas
    - Jerry Fish and the Mudbug Club       - The Enemy
    - Johnny Flynn                         - The High Kings
    - Kasabian                             - The Hot Rats
    - Lisa Hannigan                        - The Infomatics
    - Leopold                              - The Kooks
    - Lumiere                              - The Magic Numbers
    - Mick Flannery                        - The Undertones
    - Mongrel                              - The Wombats
    - Nat Jenkins                          - Tom Jones
    - Noah and The Whale                   - White Bell Yellow Tag



Venues hosting live music events in Dublin on Arthur's Day (24th September)

STUDIOS - ARTIST LINE-UPS
    The Academy      Fionn Regan, Imelda    Tripod       Calvin Harris, Jamie
    57 Middle Abbey  May, Paolo Nutini,    Old Harcourt  Cullum, Mongrel,
    Street Dublin 1  Richard Hawley, The    Station,     Soul II Soul
                     Kooks                  Harcourt     Republic of Loose,
                                            Street       Roots Manuva
                                            Dublin 2

    Vicar Street     Black Swan Effect,      Whelan's    David Gray, The Hot
    Thomas Street    OK Go, Razorlight,     25 Wexford   Rats, Lisa Hannigan,
    Dublin 2         Reverend and The        Street      Noah and the Whale,
                     Makers, Sugababes,      Dublin 2    The Enemy, The
                     The Blizzards, The                  Undertones, The
                     Magic Numbers                       Wombats


28 PUBS
Note that each Pub venue will also feature 1 or 2 headline acts as surprise
guests. This will not be announced in advance of each performance.
    Bruxelles          Jay Jay Pistolet     The Odeon         Dirty Epics
    7-8 Harry Street   Jerry Fish and the   57 Harcourt       General Fiasco
    Dublin 2           Mudbug Club          Street
                                            Dublin 2

    Hogans             Born Blonde,         Oliver St John    Born Blonde
    35 South Great     Oppenheimer          Gogarty           David Kitt
    Georges Street                          58 Fleet
    Dublin 2                                Street
                                            Dublin 2

    Sin E              Cherbourg            The Temple Bar    Johnny Flynn
    14-15 Ormand Quay  Johnny Flynn         47-48 Temple Bar  Lumiere
    Dublin 2                                Dublin 2

    South William      David Kitt           Flannery's        Cherbourg
    52 South William   The Infomatics       6 Lower Camden    Concerto for
    Street                                  Street            Constantine
    Dublin 2                                Dublin 2

    Brogans            Jerry Fish and       57 Harcourt       Concerto for
    Dame Street        the Dakota Mudbug    Street/9 South    Constantine
    Dublin 2           Club, Noise Control  William Street    Dirty Epics
                                            Dublin 2

    Cafe en Seine      Leopold              O'Donoghue's      Sharon Shannon
    39 Dawson Street   White Belt Yellow    15 Merrion Row    The High Kings
    Dublin 2           Tag                  Dublin 2

    Pygmalion          Hoarsebox            Market Bar        Golden Silvers
    Powerscourt Town   The Chapters         14 Fade Street    Mick Flannery
    Centre                                  Dublin 2
    South William
    Street, Dublin 2

    Spy                Oppenheimer          The Foggy Dew     Noise Control
    Powerscourt House  The Infomatics       1 Fownes Street   The Chakras
    South William                           Dublin 2
    Street, Dublin 2

    Dicey Reilly's     The Chakras          Eamonn Doran's    White Belt
    Harcourt Street                         3A Crown Alley    Yellow Tag
    Dublin 2                                Temple Bar,
                                            Dublin 2

    The Baggot Inn     Leopold              The Stags Head    The Chapters
    143 Lower Baggot   Nat Jenkins          1 Dame Court      General Fiasco
    Street                                  Dublin 2
    Dublin 2

    The Auld Dubliner  Jay Jay Pistolet     Mulligan's        Fiona Melady
    Fleet Street       Lumiere              8 Poolbeg Street  Mick Flannery
    Dublin 2                                Dublin 2

    The Palace Bar     Fiona Melady         Doheny & Nesbitt  Eoghan Colgan
    21 Fleet Street    Sharon Shannon       5 Lower Baggot    Nat Jenkins
    Dublin 2                                Street
                                            Dublin 2

    The Church         Spring Break         The Bank on       Hoarsebox
    Junction of Mary                        College Green     The Coronas
    Street and Jervis                       20-22 College
    Street                                  Green
    Dublin 1                                Dublin 2

    The Village        Golden Silvers      The Brazen Head    Eoghan Colgan
    26 Wexford Street  The Coronas          20 Lower Bridge   The High Kings
    Dublin 2                                Street
                                            Dublin 2




    Contact:
    Elizabeth Balduino
    +1-212-714-5726
    ebalduino@taylorpr.com


SOURCE  GUINNESS

Elizabeth Balduino, +1-212-714-5726, ebalduino@taylorpr.com
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