NBC Sports and MobiTV Launch Live Notre Dame Football App

iPhone and iPod touch Users Can Now Enjoy Live Game Coverage and 'Cheer, Cheer
for Old Notre Dame' with the Notre Dame Central App

NEW YORK and EMERYVILLE, Calif., Sept. 8 /PRNewswire/ -- iPhone and iPod touch
users can now access live coverage of all eight University of Notre Dame home
football games with NBC Sports' all-new Notre Dame Central App, powered by
MobiTV.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090908/SF71915LOGO)

Available now in the app store, Fighting Irish diehards and college football
fans nationwide can download the app to watch live NBC Sports coverage of each
home game via 3G and/or WiFi on their iPhone and iPod touch. (The first live
game available on the app was Saturday, September 5, a 35-0 Notre Dame victory
over the University of Nevada.)

In addition to live games, fans can watch video-on-demand highlights including
interviews, press conferences and classic full game recaps from the NBC Sports
Archives. The Notre Dame Central App also features a fully interactive
schedule offering live scoring, stats, news alerts and more. And, fans will
never miss a game with the Notre Dame Central Pregame Alerts that play the
fight song prior to each game.

"Fans of Notre Dame football now have an app that will let them follow college
football's most storied program while they're on the go," said Perkins Miller,
senior vice president, Digital Media, NBC Sports. "We're thrilled to extend
the viewing experience to this fiercely loyal fan base and bring live games
and other rich, interactive video options to iPhone and iPod touch."

"This partnership between NBC Sports and MobiTV brings more high profile,
hugely popular content to an impassioned, targeted mobile fan base," said
Charlie Nooney, Chairman and CEO of MobiTV. "The future of mobile television
is delivering these types of targeted apps which are more personal and
immediately relevant, so we're excited to work with NBC Sports and Notre Dame
to make this happen for iPhone and iPod touch users."

The app will cover all Notre Dame home football games in 2009. The schedule is
as follows:

Sept. 5 vs. Nevada (3:30 p.m. ET)
Sept. 19 vs. Michigan State (3:30 p.m. ET)
Oct. 3 vs. Washington (3:30 p.m. ET)
Oct. 17 vs. USC (3:30 p.m. ET)
Oct. 24 vs. Boston College (3:30 p.m. ET)
Oct. 31 vs. Washington State *(7:30 p.m. ET)
Nov. 7 vs. Navy (2:30 p.m. ET)
Nov. 21 vs. Connecticut (2:30 p.m. ET)

*Game is being held at the Alamodome in San Antonio, Texas.

The Notre Dame Central App is now available for $6.99 from the App Store on
iPhone and iPod touch, or at www.itunes.com/appstore.

Users can also download the app via text message by sending the word 'IRISH'
to 43888.

About MobiTV
MobiTV (http://www.mobitv.com), the first company to bring live TV to mobile
devices, draws on its proven knowledge to continuously anticipate, develop and
deliver a compelling mobile-media experience.

Founded in 1999, MobiTV is a privately held company with headquarters in
Emeryville, California. For more information about MobiTV managed end-to-end
services, as well as hosted content-delivery technology and solutions, please
visit: http://www.mobitv.com/technology. To learn more about MobiTV mobile
television products and services, go to: http://www.mobitv.com/gettv.

MobiTV and the MobiTV logo are trademarks, service marks, and/or registered
trademarks of MobiTV, Inc. in the United States and in other countries. All
other trademarks, service marks, and product names used herein are the
property of their respective owners.

SOURCE MobiTV; NBC Sports

Brian Walker of NBC Sports, +1-212-664-5533, Brian.walker@nbcuni.com; or Andy
Kill, +1-650-691-7311, kill@airfoilpr.com, for MobiTV