Catholic Healthcare West Unveils September Campaign as Congress Enters Final Stage of Health Care Reform Debate

Tue Sep 8, 2009 1:10pm EDT

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New Video of CHW Town Halls Contrast Summer Congressional Meetings; New Reform
Ad Campaign Slated to Run in Major National Publications
SAN FRANCISCO--(Business Wire)--
Catholic Healthcare West (CHW) President/CEO Lloyd H. Dean unveiled a
multi-faceted campaign today aimed at pushing health care reform in Washington
to a successful conclusion. CHW`s "September for Reform" will bring the
resources of one of America`s largest hospital systems to bear on the national
health care reform debate with a focus on urging members of Congress and the
Obama Administration to accomplish reform this fall. 

CHW`s public campaign will include a new video highlighting the organization`s
highly successful and rational health care town halls from this summer; a new
advertising campaign to run in major US media publications; and a Congressional
outreach for the fall legislative session. 

"CHW has been advocating for national health care reform for years. We`re
getting close and we can`t let up now," said CHW CEO Lloyd Dean. "This is an
historic moment in America`s long debate on health care reform. Our elected
officials need to have the courage to finish the job in Washington and our
campaign is designed to support them in the most difficult moments of the

"Put simply, the time is now for making American health care better," he

In showcasing its new video, CHW is highlighting the contrasts between many of
the congressional town halls with the productive and thoughtful events organized
by the hospital system this summer. In all, more than 750 people attended the
CHW Town Halls, offering passionate comments on the state of the American health
care system and ideas for its reform. The online video can be seen at 

CHW will also unveil its third round of advertisements later this month that
will appear in the major media publications. The ads will run starting September
7th, 2009. Examples of CHW`s previous ad campaigns can also be found at 

The series of issues ads, created by the San Francisco advertising firm EC1,
will appear in the print and online versions of the Washington Post, the
Washington Times, The Hill, Roll Call, and the Wall Street Journal, as well as
on key websites including CNN, the New York Times, Roll Call, the Drudge Report,
and Politico. 

In addition, CHW CEO Lloyd Dean is planning to lead a group of CHW local
hospital presidents to meetings with members of Congress this fall. In all, CHW
hospitals care for a population spanning more than 22 million people in Arizona,
Nevada, and California each year. The organization treats an increasing number
of the working poor, who cannot afford health insurance, in its emergency rooms
every year. 

"Our local hospital presidents are our touchstones when it comes to health care
in our communities. They should have a powerful voice with their elected
representatives working on national health care reform," Dean said. 

CHW is a national leader in advocating for health care reform. In 2007 and 2008
CHW launched its first series of advertisements advocating for health care
reform in California. The organization also convened leaders in business,
academia, health care, labor, religion, and research for a think tank style,
invitation-only discussion designed to generate new ideas for reforming the U.S.
health care system. The Healthcare Leadership Summit was moderated by Leon
Panetta, who was then the director of the Leon & Sylvia Panetta Institute for
Public Policy. 

The organization also co-led the effort that created Healthy San Francisco, the
universal health care approach that is now delivering quality primary and
preventive care to more than 45,500 uninsured residents of San Francisco. 

And in March 2009 CHW released the findings from its annual Health Security
Index, based on a nationwide survey of more than 1,150 adults. The survey found
that despite the ailing economy, more people in the U.S. are worried about
rising health care costs (67%) than are worried about losing their jobs (37%).
The survey also found that for the first time, a majority of U.S. adults (51%)
believe the nation`s health care system is getting worse. 

CHW has long supported that health care be available for all in need. In 1992,
the Board of Directors took an official position in support of universal access.
And in 2003, the organization established four principles for reform - universal
access, stable financing, and improved quality and accountability. 

About Catholic Healthcare West

Catholic Healthcare West (CHW) is the eighth largest hospital system in the
nation and the largest not-for-profit hospital provider in California. Founded
in 1986, the CHW network of more than 10,000 physicians and approximately 53,000
employees serves a population spanning 22 million people at 41 hospitals across
California, Arizona, and Nevada. CHW is committed to delivering compassionate,
high-quality, affordable health care services with special attention to the poor
and underserved. In 2008, CHW provided $967 million in charity care, community
benefits, and unreimbursed patient care. For more information, please visit our
website at 

Catholic Healthcare West
Tricia Griffin, 415-438-5524 

Copyright Business Wire 2009

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