Reality Interactive Unveils bitSHUTTLE Digital Photo Frame Capability for Localized Bank Brand Campaigns

Digital Frame SignageEnables Banks to Easily Customize MessagesTargeting
Customers While Inside Branch with Real Time Information
MIDDLETOWN, Conn.--(Business Wire)--
Reality Interactive, a leading provider of design and development of content
rich solutions for self-service, digital merchandising and digital signage
applications, today unveiled its bitSHUTTLE digital signage offering, designed
for banking institutions to easily localize and communicate updated rates and
new product information to customers in real time. Utilizing "off the shelf"
digital photo frame hardware, the bank`s brand messages, content and interest
rates can be displayed at individual teller stations or on larger format screens
strategically placed in different areas of the branch.

An innovative solution, bitSHUTTTLE enables corporate marketing teams to create
customized messaging which can be quickly and easily updated at the local level.
Designed to target customers during branch visits, several digital frames, each
with unique, consistent messages with a localized feel, can be strategically
positioned in different areas of the institution, including near teller windows.
The photo frames can be Wi-Fi enabled allowing for real-time updates.

Individual bank managers and employees are provided with unique permissions for
making simple, quick changes to messages on the digital photo frames. Content
can easily be uploaded with location-specific templates containing bank brands
and information created by the bank`s marketing agency or Reality Interactive.
Accessed via a secure "drag and drop" web interface, bitShuttle is an
easy-to-use, role-based software platform which delivers bank branded content
that initiates cross-selling opportunities and maximizes customer interaction.

"bitSHUTTLE exceeds the branding objectives of financial institutions by
providing branch-specific information that addresses customers` banking needs on
digital photo frames," said Craig Martin, CEO, Reality Interactive. "By
providing real time interest and CD rate updates, customers will identify the
digital photo frames as a valuable bank information resource, ultimately
enhancing customers` overall relationship with the institution. Customers can
obtain new campaign information consistent with current brand initiatives
without being bombarded with wasteful flyers and paper print outs," added
Martin.

A recent Digital Out-Of-Home Media (DOOH) Awareness & Attitude Study conducted
by Online Testing Exchange found:

· 63% percent of adults said digital signage catches their attention - the
highest level reported across all media surveyed including billboards,
magazines, TV, the Internet, newspapers, radio and mobile phone advertising

· 53% percent of survey respondents found digital signage to be the most
interesting medium

· 51% percent of 18-24 year olds reported taking an action as a result of seeing
ads on digital signage

Currently in use at a national bank, bitSHUTTLE has been credited with an
increase in share of wallet and merchandising recall, decreases in perceived
wait times and a marked increase in new appointments scheduled with existing
customers.

About Reality Interactive

Reality Interactive specializes in the design and development of content rich
solutions for self-service, digital merchandising and digital signage
applications used by corporate brand teams. Clients include companies aiming to
influence customers at the point of purchase within arm`s reach of products.
Reality Interactive connects consumers to brands and educates them about new and
existing products to influence their present and future purchasing decisions.

Services include design, development, maintenance and analytics that track
self-service and digital merchandising/ signage applications. Reality
Interactive`s real-time Program Management Portals, Remote Management
capabilities, customizable analysis and reporting tools place brand/ product
managers and marketing teams in full control of the message as well as the
measurement of successful brand penetration among consumers on national,
regional and local levels. Visit www.realityi.com for more information.

VMW Public Relations, LLC
Viveca Woods, 646-418-6934
vwoods@vmwpr.com
or
Reality Interactive
Craig K. Martin, 860-346-2700 x201
craigm@realityi.com

Copyright Business Wire 2009