Sharpie(R) Makes Its Mark at Mercedes-Benz Fashion Week

Sharpie Invites Fashion Industry to Write New Chapter in DIY Fashion History

NEW YORK, Sept. 8 /PRNewswire/ -- Sharpie(R), the ultimate multi-tasking,
backstage, must-have marker, is appearing "front of house" at Mercedes-Benz
Fashion Week, writing a new chapter in DIY fashion history.

Sharpie will debut its first-ever SHARPIE BAR on select days during
Mercedes-Benz Fashion Week, inviting editors and attendees to grab a Sharpie
marker and get creative. At the Sharpie DIY Lounge, guests become the
designers. Plain white accessories, apparel items and, of course, plenty of
Sharpie markers will be on hand for guests to embellish their favorite
silhouettes.

Betsey Johnson is lending her signature style to Sharpie's official foray into
fashion, partnering with the leading marker brand to design an exclusive
Betsey Johnson Sharpie Shirt. Johnson's design echoes the customization trend,
letting wearers complete the design she started on the shirt by adding their
own Sharpie style.

"Everything I draw, write, sign, doodle is with a Sharpie marker," said
Johnson. "These days, the real fashion trend is all about expressing your
individual self and style. Sharpie is the perfect tool to do just that,
whether on paper, fabric, or other materials."

Visitors to the SHARPIE BAR can accessorize their wardrobes with
Sharpie-designed headbands, skinny ties, fashion bags, bracelets, sunglasses
and more. Mercedes-Benz Fashion Week guests can visit the SHARPIE BAR in the
Main Lobby of the Tents from approximately 9:30 a.m.-2 p.m. Monday-Wednesday,
September 14-16. Betsey Johnson's exclusive Sharpie Shirts will be available
there, free to visitors while supplies last. Erica Domesek, design and style
expert and founder of the DIY brand "P.S. I made this. . ." will also be on
hand as Sharpie's stylist, demonstrating a variety of Sharpie designs and
techniques.

Leading up to Mercedes-Benz Fashion Week, Sharpie is designing personalized
markers for many of the designers for their exclusive VIP use. The
personalized markers feature the individual designers' logos imprinted on the
marker barrels. Color selections include black, blue, green, pink, purple and
magenta. Anyone can design their own personalized Sharpie markers by visiting
www.mysharpie.com.

Three full-page ads touting the SHARPIE BAR will appear in The Daily Front Row
and include details regarding a special appearance by Johnson where she will
create a Sharpie sketch in honor of breast cancer awareness. Johnson, a breast
cancer survivor, has long been active in breast cancer support efforts.
Johnson's canvas will be donated to City of Hope, a leading research,
treatment and education center for cancer and other life-threatening diseases,
along with other breast cancer-inspired canvases created by a host of top-name
designers. These items will be auctioned online at www.auctionsforhope.org
during October, breast cancer awareness month. All proceeds will benefit City
of Hope. Sharpie has a long-standing partnership with City of Hope with sales
of its Sharpie Pink breast cancer markers benefiting the Los Angeles-based
cancer research center.

Beginning September 15, fashionistas can visit www.sharpieuncapped.com to view
some of the amazing Sharpie fashions and accessories, along with
behind-the-scenes footage and an exclusive Betsey Johnson interview. Sharpie
is inviting everyone to "Uncap What's Inside(TM)" by submitting their own
Sharpie fashion creations to the site. More Sharpie fashion action will also
be available by visiting Sharpie on Facebook, www.facebook.com/sharpie, You
Tube, www.youtube.com/user/SharpieUS, and Twitter
http://twitter.com/sharpiesusan where Sharpie will offer up-to-the minute
Tweets live from the tents.

Visit www.sharpieuncapped.com today and Uncap What's Inside with Sharpie.

About Sharpie(R)

For more than 40 years, Sharpie has been the popular brand of permanent marker
associated with the autograph experience. Today Sharpie offers more than 30
varieties of permanent markers and three Sharpie no-bleed pens for everyday
writing. Sharpie is part of the Newell Rubbermaid family of well-known brands,
including Paper Mate(R), DYMO(R) Parker(R), Waterman(R), EXPO(R), uni-ball(R),
and Rolodex(R). Newell Rubbermaid is a global marketer of consumer and
commercial products that also include Rubbermaid(R), Graco(R), Calphalon(R),
Irwin (R), Lenox(R), Levolor (R), Goody(R), Technical Concepts(TM) and
Aprica(R). Visit www.sharpie.com for more information.

About City of Hope

City of Hope is a leading research and treatment center for cancer, diabetes
and other life-threatening diseases. Designated as a Comprehensive Cancer
Center, the highest honor bestowed by the National Cancer Institute, and a
founding member of the National Comprehensive Cancer Network, City of Hope's
research and treatment protocols advance care throughout the nation. City of
Hope is located in Duarte, Calif., just northeast of Los Angeles, and is
ranked as one of "America's Best Hospitals" in cancer and urology by U.S.News
& World Report. Founded in 1913, City of Hope is a pioneer in the fields of
bone marrow transplantation and genetics. For more information, visit
www.cityofhope.org.

SOURCE Sharpie

Susan Wassel, +1-630-481-2018, office, +1-630-290-0025, cell,
susan.wassel@sanford.com, or Whitney Kelly, +1-630-481-2047, office,
+1-630-728-9843, cell, whitney.kelly@sanford.com, both for Sharpie