USA TODAY Wine Club Launched

Tue Sep 8, 2009 3:02pm EDT

* Reuters is not responsible for the content in this press release.

MCLEAN, Va., Sept. 8 /PRNewswire/ -- USA TODAY, a leading national media
brand, announced today that My Wines Direct has launched the USA TODAY Wine
Club as a destination for USA TODAY readers and wine consumers to learn about
and purchase wines from around the world. The USA TODAY Wine Club, operated by
My Wines Direct, will feature  six bottles of wine each quarter for $69.99
plus $11.99 shipping.  

In a unique twist, the USA TODAY Wine Club will feature USA TODAY reader
tasting panels throughout the country selecting wines for the club. The
quarterly pack features wines sourced by experts and chosen by USA TODAY
readers. Each wine is accompanied by tasting notes, interesting facts about
the region and varietal plus a unique recipe to create a meal pairing.  

Wine Club members receive a 10% discount on purchases in the Wine Store of the
USA TODAY Wine Club. My Wines Direct will operate USATODAYWineClub.com and
provide wine-focused content. The site will provide USATODAY.com readers and
wine consumers with helpful information they can use to make more informed
wine purchasing decisions. 

Available first at the USA TODAY Wine Club for the first 60 days of its
inaugural launch is the Double T Chardonnay by Trefethen Family Vineyards an
international award-winning Napa Valley wine producer. Consumers can join the
USA TODAY Wine Club by going to USATODAYWineClub.com or calling
1-877-WINE-414.

The USA TODAY Wine Club is operated by My Wines Direct and is not operated or
controlled by USA TODAY and USATODAY.com.

My Wines Direct is a leader in bringing great wine at great values directly to
the consumer. For more than five years, they have used a combination of
experts and consumers to screen and select wines, providing wine lovers and
gift givers a fully approved winning selection of wines, largely under $15.
This segment of the business is growing at double digit rates, with the
consumer spending less, staying home more and appreciating a greater variety
and value of wines. 

USA TODAY was founded in 1982 with a mission to serve as a forum for better
understanding and unity to help make the USA truly one nation. Through its
flagship newspaper and popular Web site, USA TODAY engages the national
conversation and connects readers online through social media applications.
USA TODAY, the nation's top-selling newspaper with a total average daily
circulation of more than 2.1 million, and USATODAY.com, an award-winning
newspaper Web site which launched in 1995, reach a combined 5.8 million
readers daily. The USA TODAY news and information brand also includes: USA
TODAY Education, USA TODAY LIVE, USA TODAY Mobile, and USA TODAY Sports
Weekly. USA TODAY is owned by Gannett Co., Inc. (NYSE: GCI).


SOURCE  USA TODAY

Heidi Zimmerman, Director/Communications, +1-703-854-5304,
hzimmerman@usatoday.com, or Alexandra Nicholson, Manager/Communications of USA
TODAY, +1-703-854-5872, anicholson@usatoday.com, both of USA TODAY
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