TomTom Introduces OpenLR, an Open-Source, Royalty-Free Dynamic Location Referencing Technology for All to Use

New Open Industry Standard with Low Bandwidth Consumption Will Boost the
Potential for Connected Navigation and Location-Based Services on Any Digital
Map
AMSTERDAM--(Business Wire)--
TomTom, the world`s leading provider of navigation solutions and digital maps,
developed a dynamic location referencing technology as an open standard for the
navigation, mapping and ITS Industry, called OpenLR.

OpenLR has been designed for traffic information systems and dynamic route
guidance, and is available as an open-source technology a
http://www.tomtom.com/page/openLR. It can easily be adapted to the requirements
of system integrators, and the technical community can contribute with their
ideas to improve it.

Location data can range from static road sign information to highly dynamic
traffic and weather situation information as well as safety-critical information
- anything that needs to be accurately linked to a specific piece of or position
on the road network. The OpenLR technology allows location content providers to
reference any location on any navigable map, completely royalty-free.

"This technological development is being introduced to the open source community
to assist in delivering location based services to customers," says Mark
Gretton, TomTom's Director of Product Engineering. "TomTom will use this
technology for its own services too, allowing us to transmit content like HD
Traffic to connected devices and improve service quality and coverage."

The technology will be presented and discussed in detail during the ITS World
Congress 2009 in Stockholm between 21-25 September.

For more information, go to http://www.tomtom.com/page/openLR.

About TomTom

TomTom NV is the world`s leading provider of navigation solutions and digital
maps. TomTom NV has over 3,300 employees working in four business units -
TomTom, Tele Atlas, AUTO and WORK.

TomTom's products are developed with an emphasis on innovation, quality, ease of
use, safety and value. TomTom's products include all-in-one navigation devices
which enable customers to navigate right out of the box; these are the
award-winning TomTom GO family, the TomTom XL and TomTom ONE ranges and the
TomTom RIDER. Additionally, independent research proves that TomTom products
have a significant positive effect on driving and road safety.

Tele Atlas delivers the digital maps and dynamic content that power some of the
world`s most essential navigation and location-based services (LBS). Through a
combination of its own products and partnerships, Tele Atlas offers digital map
coverage of more than 200 countries and territories worldwide. The AUTO business
unit develops and sells navigation systems and services to car manufacturers and
OEMs. WORK combines industry leading communication and smart navigation
technology with leading edge tracking and tracing expertise.

TomTom NV was founded in 1991 in Amsterdam and has offices in Europe, North
America, Middle East, Africa and Asia Pacific. TomTom is listed at Euronext
Amsterdam in The Netherlands. For more information, go to www.tomtom.com &
http://investors.tomtom.com/index.cfm.

TomTom
Investor Relations
Richard Piekaar
Tel: +31 (0)20 757 5194
Email: ir@tomtom.com

Copyright Business Wire 2009