PubMatic Announces A-List Lineup for Ad Revenue 2009, The Premium Publisher Conference on October 8th in New York City

Second Annual Ad Revenue Conference to Improve Ad Monetization Strategies for
Premium Online Publishers and Media Companies
PALO ALTO, Calif.--(Business Wire)--
PubMatic (www.PubMatic.com), a global company that provides premium online
publishers technology and a full service solution to manage and monetize
non-guaranteed ad inventory, today announced the sponsor and speaker lineup for
Ad Revenue 2009 (http://www.AdRevenueConference.com). The second annual Ad
Revenue conference, a follow up to last year`s sold out event, will be held on
October 8th at New World Stages in New York City. The event will bring together
hundreds of thought leaders in the online display advertising industry and will
focus on increasing the revenue made by publishers from non-guaranteed
inventory.

This event is happening with the generous support of InterCLICK, Audience
Science, CPX Interactive, eXelate, MediaMath, and Pulse360.

Ad Revenue 2009`s industry expert speakers will focus on the ecosystem that
drives revenue for premium publishers` 2nd Ad Sales Channel, or inventory not
sold through their direct sales force. The 2nd Channel ecosystem is vast and
complex, made up of ad networks, ad exchanges, data exchanges, and many other
segments. Ad Revenue 2009 will bring clarity to the ecosystem for premium
publishers so that they can develop the best strategies to increase their
advertising revenue in the immediate future and for years to come.

"The Ad Revenue conference is the only conference dedicated entirely to helping
premium publishers develop strategies to increase the value of their
non-guaranteed inventory," said Rajeev Goel, PubMatic Co-founder and CEO.
"Hundreds of companies are driving innovation that can help significantly raise
their bottom line, and the publishers that understand the ecosystem the best
stand to gain the most from it. If there is one conference that premium
publishers need to attend every year, this is it."

The caliber of companies involved with Ad Revenue 2009 is unprecedented. The Ad
Revenue 2009 speaker lineup includes:

Jeff Hirsch, President & CEO, Audience Science

Joe Zawadzki, CEO, MediaMath

Mark Zagorski, CRO, eXelate

Rob Rasko, President and COO, CPX Interactive

Amar Goel, Founder & President, PubMatic

Andrew Kraft, VP Technology Solutions, Collective Media

Bill Wise GM, Global Exchange, Yahoo!

Darren Herman, Founder & President, Varick Media Management

Eric Hippeau, CEO, Huffington Post

Greg Stuart, Digital Media Advisor & Former CEO of the IAB

Ian Wallin, VP National Digital Ad Sales, TV Guide

Jay Sears, EVP, Strategic Products & Business Development, ContextWeb

Jeanne Houweling, VP Ad Network Solutions Group, PubMatic

Jeff Green, COO, AdECN/Microsoft

Jeremy Fain, VP Industry Services, IAB

Joe Mandese, Editor-In-Chief, MediaPost

John Ebbert, Managing Editor, AdExchanger.com

Kurt Unkel, SVP, Director at VivaKi Nerve Center

Michele Madansky, Michele Madansky Consulting

Philip Smolin, GM, Platform Solutions, Turn

Rob Beeler, Vice President, Content & Media, AdMonsters

Ad Revenue 2008, held in San Francisco, was oversubscribed by more than 50%. Ad
Revenue 2009 is nearing full capacity. To learn more about Ad Revenue 2009 or to
request an invitation, please visit: www.AdRevenueConference.com.

About PubMatic

PubMatic is a global Ad Revenue Optimization company that provides premier
online publishers with a full service solution to manage and monetize
non-guaranteed ad inventory. PubMatic`s real-time Ad Price Prediction technology
ensures that premium publishers get the most money from their advertising space
by deciding in real-time which ad network or exchange can best monetize each
impression.

For PubMatic
Anthony Loredo, +1-646-202-9770
aloredo@horngroup.com

Copyright Business Wire 2009