Survey Indicates Most Americans Believe Uninterrupted Broadband Access Should Be...
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Survey Indicates Most Americans Believe Uninterrupted Broadband Access Should Be Available Like Other Utilities SUPERCOMM poll also reveals faster broadband speeds linked to better productivity in the workplace NORWALK, Conn., Sept. 9 /PRNewswire/ -- The nation's "digital divide" has our undivided attention as stimulus money becomes available to help fund the roll out of high-speed Internet access in rural and underserved regions across the U.S. According to a recent survey commissioned by SUPERCOMM (R), the telecommunications industry's premier trade show hosted by TIA and US Telecom, nearly 70 percent of all respondents believe uninterrupted broadband access should be as readily available as other utilities like electricity and water. This sentiment spreads almost evenly across all ages, race, income brackets and geographic lines. Additionally, the SUPERCOMM study, which involved over 1,000 respondents, suggests that faster broadband delivery speeds improve workplace productivity. More than half of respondents believe faster broadband access positively impacts productivity at the workplace. As a majority of respondents believe uninterrupted access is essential, an overwhelming 75 percent of respondents between the ages of 18-34 want to see broadband available like other utility services. Also, almost 80 percent of respondents in the same age group believe faster broadband speeds improve productivity at work. This group represents those who have grown up with computers and Internet access as part of their daily lives from an early age. Our findings suggest that as younger generations enter the workforce this will become even more critical, giving companies with better broadband access a considerable competitive edge to attract and retain talent. "Broadband is at the core of how we live and work today. From simply checking emails and shopping online to utilizing advanced broadband technologies for applications in healthcare, education and business, our survey findings underscore the fact that the world has taken on a 'Broadband Life' mentality," said Jan Maciejewski, managing director, SUPERCOMM. "SUPERCOMM's bold new focus on broadband technology is in lockstep with the country's agenda to promote ubiquitous and uninterrupted access to high-quality broadband service. Under one roof, we're bringing together the companies and people that are at the forefront of driving broadband technology innovation to improve our quality of life." The study, conducted on behalf of SUPERCOMM by Opinion Research Corporation, included a telephone survey among a national probability sample of 1,002 adults comprising 501 men and 501 women 18 years of age and older, living in private households in the continental U.S. Interviewing for this survey was completed during the period August 13 - 16, 2009. SUPERCOMM 2009 is being held at McCormick Place, Chicago from October 21 - 23, 2009. For more information on registering to attend or exhibiting, please visit SUPERCOMM2009.com ( http://www.supercomm2009.com ) or follow us on Twitter @SUPERCOMM2009 ( http://twitter.com/SUPERCOMM2009 ). About SUPERCOMM SUPERCOMM provides a foundation for the communications industry to explore the technological transformation created by Broadband innovation. By creating a world-class platform where global brands showcase the entire broadband continuum, large and small service providers, and enterprise and institutional communications buyers have the ability to identify the solutions designed to enhance their networks and monetize their investment in Broadband. From enabling technologies to content delivery and next generation applications, SUPERCOMM is the forum where the vision of broadband technology comes to life. SOURCE SUPERCOMM Jill Greenwood, CJP Communications for SUPERCOMM, +1-212-279-3115 x114, jgreenwood@cjpcom.com
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