Roamware Acquisition Outlines Strategy to Lead in Global Mobile Financial Services

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Wed Sep 9, 2009 9:00am EDT

Roamware Acquisition Outlines Strategy to Lead in Global Mobile Financial
Services
Leverages mobile opportunity to 'Bank the Unbanked' - a $5bn industry by 2013,
Juniper Research




SAN JOSE, Calif., Sept. 9 /PRNewswire/ -- Roamware Inc., a global leader in
mobile roaming solutions, announced that it has completed the acquisition of
Macalla Software Ltd, a leading developer of mobile financial services (MFS)
solutions.  Macalla's m-commerce and mobile banking solutions are successfully
deployed by banks and operators around the world; these solutions include
adding prepaid minutes, credit transfers, international remittance, person to
person transactions and bill payment.  With Macalla's acquisition, Roamware
aims to build upon its roaming expertise and become a market leader in MFS,
specifically addressing the needs of low income, unbanked communities across
the world. 

According to Juniper Research, the Service Provider market revenues will
exceed $5bn globally by 2013.  These revenues are based on the commissions and
charges acquired from the gross value of money transactions derived from
mobile money transfer services and remittances. Juniper Research highlights a
significant opportunity for the providers and vendors of mobile money transfer
(MMT) services as the market takes off, beginning as early as 2010. 

 "We are clearly the market leader in roaming with over 60 percent global
market share and 382 global network operators as customers," said Bobby
Srinivasan, CEO of Roamware.  "The move into mobile banking and m-commerce is
a natural extension for us as it leverages our customer relationships,
business partnerships and technology innovation - banking for the unbanked is
a massive market opportunity for Roamware. The Macalla acquisition brings us
domain expertise and a proven platform that will enable us to take a
leadership position in this emerging category."

Niall O'Cleirigh, co-founder and CEO of Macalla said: "Macalla has been a
leading innovator enabling mobile money transactions across banks, remittance
service providers and mobile operators.  By joining forces with Roamware, we
can benefit from its global reach and relationships within the mobile
community to build a true global ecosystem of mobile financial services."

Macalla will adopt the Roamware brand and the expanded team will continue to
be based out of Dublin servicing existing and new clients. 

About Roamware 

Roamware Inc. is the global leader in voice and data roaming solutions that
enhance the roaming experience for users in over 140 countries worldwide
across 382 mobile operator networks.  Roamware's product portfolio consists of
over 30 solutions for voice and data roaming for mobile network operators
using different technologies like GSM, 3G and CDMA. Roamware is the
established thought leader in the space with several key patent wins and
applications for breakthrough technology that has helped operators establish,
manage, optimize and enhance their roaming business. 

http://www.roamware.com

About Macalla 
Headquartered in Ireland, Macalla leads the way in innovative mobile financial
services software solutions across Europe, the Middle East, Africa and the
Caribbean including mobile banking, credit transfer, international remittance,
top-up and bill payment.  Macalla recently won an ICT Excellence Award 2009
for an application which enabled Permanent TSB's customers to carry out text
banking, top up their mobile phones and obtain emergency cash from an ATM
without the use of an ATM card.

www.macalla.com

    For further information, please contact

    US - Atomic PR, Michelle Sabolich - Tel: +1 415 402 0230,
    Michelle.Sabolich(at)AtomicPR.com

    Europe - Atomic PR, Vojtech Horna - Tel: +44 (0)20 7282 2901,
    Vojtech(at)atomicpr.com

    Asia - Gutenberg PR -
    Ameya Sirur, ameya(at)gutenbergpr.com

    Abraham Punnoose, VP - Marketing and Business Development
    Abraham.punnoose(at)roamware.com



SOURCE  Roamware Inc.

US, Michelle Sabolich, +1-415-402-0230, Michelle.Sabolich@AtomicPR.com, or
Europe, Vojtech Horna, +44 (0)20 7282 2901, vojtech@atomicpr.com, both of
Atomic PR, for Roamware Inc.; or Asia, Ameya Sirur of Gutenberg PR,
ameya@gutenbergpr.com, for Roamware Inc.; or Abraham Punnoose, VP, Marketing
and Business Development of Roamware Inc., Abraham.punnoose@roamware.com
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