Brainshark Achieves 320% ROI in First 6 Months of SalesView Deployment

SAN FRANCISCO, CA, Sep 09 (MARKET WIRE) --
InsideView today announced that Brainshark, Inc., a leader in on-demand
presentations, has successfully deployed SalesView, InsideView's
award-winning sales intelligence solution. David Fitzgerald, executive
vice president of sales, marketing and services for Brainshark, will share
Brainshark's success story at the Sales 2.0 Conference on Sept. 10 in
Chicago. Brainshark has been an InsideView customer since February 2009
and has achieved more than a 320% return on investment (ROI) and a 12%
increase in pipeline during its first six months of SalesView deployment.

SalesView discovers sales opportunities across both traditional editorial
sources and social media. It presents this relevant intelligence natively
within CRM and mobile devices to maximize sales team productivity and
accelerate sales cycles -- delivering accurate, relevant and timely
business insights directly to sales reps. Brainshark's decision to deploy
SalesView across its sales and marketing organizations was driven by a
desire to increase sales productivity and marketing campaign
effectiveness. Marketing campaigns benefit from SalesView's robust
list-building and segmentation capabilities, as well as the completeness
of prospect data. SalesView captures this rich intelligence from
thousands of content sources, including traditional data providers such
as Thomson Reuters, Capital IQ, Cortera, Hoovers, D&B, and emerging
social media content like Jigsaw, LinkedIn, Facebook, Twitter, Google
Blogs, and more than 20,000 online news sources. In addition to being the
go-to source for detailed company information, SalesView also helps
Brainshark sales reps call the right prospects at the right time by
alerting them to key business events and relationships that represent
real sales opportunities.

Another important factor leading to the enterprise-wide deployment was
SalesView's seamless mash-up with Salesforce.com, the CRM solution
currently in use by Brainshark. The mash-up provides account executives
with real-time access to relevant news alerts, watchlists, competitive
intelligence, and social "buzz" on prospects, as well as relationship
analysis, all within Salesforce.com. The Salesforce.com integration also
led to significant improvements in CRM data quality by enabling both
marketing and sales users to easily and frequently update CRM records with
SalesView's "one-click export" capabilities.

"We use the intelligence that SalesView provides to tailor more timely and
relevant messages to the right people," Fitzgerald said. "The breadth and
depth of the prospect data contained in SalesView -- as well as the
relevance of the alerts around crucial selling opportunities, insights
into key executive connections, and the powerful CRM mash-up -- make
SalesView a highly effective sales and marketing productivity enhancer."

"We're proud to receive such a vote of confidence from Brainshark, who not
only provides its own Sales 2.0 offerings, but also employs progressive
Sales 2.0 solutions in how it grows its business," said Rand Schulman,
chief marketing officer at InsideView. "We're pleased that Brainshark has
already realized strong results from its initial deployment of SalesView,
with measurable impact on its sales and marketing effectiveness."

David Fitzgerald's presentation at the Sales 2.0 Conference will take
place Sept. 10 at 9:30 a.m. CDT, at the Fairmont Hotel, Chicago.
Fitzgerald will also share how he leverages Sales 2.0 technologies to
improve prospecting effectiveness during a Sept. 23 Webinar titled
"Prospecting 2.0: Bridging the Sales and Marketing Chasm," along with
co-presenters from The Bridge Group and Sales and Marketing Management
magazine. Click here to register for the webinar.

About Brainshark, Inc.

Brainshark is the leader in on-demand presentations, transforming static
business content into high-impact communications. Delivered via
Software-as-a-Service (SaaS), Brainshark enables audiences to access and
engage with business content when and how they want. More than 1,000
companies -- including a third of the Fortune 100 -- rely on Brainshark
software and services to help sales, marketing, training and HR experts
cost-effectively deliver measurable results to their organizations. For
more information, visit www.brainshark.com.

About InsideView

InsideView is a Sales 2.0 leader, bringing intelligence gained from social
media and traditional editorial sources to the enterprise to increase
sales productivity and velocity. InsideView's award-winning sales
intelligence solution, SalesView, continuously aggregates and analyzes
relevant executive and corporate data from thousands of content sources
to uncover new sales opportunities. SalesView delivers this intelligence
natively within CRMs and mobile devices for optimum usability. The San
Francisco-headquartered company was founded in 2005 and is venture-backed
by Emergence Capital Partners, Rembrandt Venture Partners and Greenhouse
Capital Partners. InsideView's products are used by more than 15,000
sales professionals and 1,700 companies worldwide, including Adobe, BMC,
CapGemini, IBM, Polycom, and VMWare. InsideView's CRM partners include
Salesforce.com, SugarCRM, NetSuite, Microsoft, and Oracle. For more
information, visit http://www.insideview.com.

Contact:

Brett Weiner or Christopher Schreiber
LaunchSquad
415-625-8555
insideview@launchsquad.com

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