Half of All iPhone Users Do Mobile Banking Today, Nearly Half of All Mobile Phone Users Will Do Mobile Banking in 2014

* Reuters is not responsible for the content in this press release.

Wed Sep 9, 2009 10:00am EDT

With iPhones Poised for Broader Network Rollout, Mobile Devices Are Changing
Consumers` Banking Habits to "Always On"
SAN FRANCISCO--(Business Wire)--
Javelin Strategy & Research (www.javelinstrategy.com) today released a report
indicating that mobile banking is quickly moving from a "techie" to mainstream
capability that is changing how consumers manage their finances today, which in
turn will change how consumers pay for goods in the future. The report, 2009
Mobile-Banking and Smartphone Forecast
(http://www.javelinstrategy.com/lp/2009mobilebankingforecast.html), examines
services offered by carriers such as AT&T, Verizon, Sprint and T-Mobile. The
report also features five-year forecasts for mobile-banking usage that documents
the growing availability of mobile banking at everyday financial institutions. 

"Mobile banking is quickly moving from infancy to commonplace, which will help
separate the winners from losers in banks` ability to attract and keep
technology-loving consumers," said Mary Monahan, Research Director and Managing
Partner. "Consumers are hungry for the `always-on` and `real time` ability to
monitor and manage their money, and mobile banking serves that need better than
any other." 

The Javelin report also covers general smartphone adoption, which is a secondary
factor driving mobile banking, and the race to develop the basic thin-client
capabilities that Javelin calls "wrapper applications" to integrate financial
services into mobile online sites. 

Key Findings of the Javelin 2009 Mobile-Bankingand Smartphone Forecast

* Nearly half of mobile-phone owners currently have access to mobile banking
today. 
* By 2014, 45% of mobile-phone users will actually use mobile banking. 
* 99 million U.S. adults will conduct mobile banking transactions at least once
per year by 2014 - with 52% of mobile-phone users relying on smartphones. 
* Mobile banking will rival online banking, with the former used as a "remote
control" and the latter as a detailed form of control panel for more complex
transactions. 
* AT&T has the highest number of mobile bankers due to the iPhone`s influence,
while Verizon Wireless has the lowest penetration for mobile bankers among the
top tier U.S. wireless carriers.

"Mobile banking is quickly becoming an essential consumer capability," said Mark
Schwanhausser, Financial Services Channels Analyst. "Just as the iPod changed
the music industry and their business models, our data shows that iPhone users
are changing the banking industry by leading the way in monitoring and managing
finances through mobile devices." 

To arrange an interview with Mrs. Monahan or Mr. Schwanhausser and/or view
research on this topic (available to qualified members of the press), please
contact Crystal Mendoza at +1.925.225.9100 ext. 35 or
cmendoza@javelinstrategy.com. 

About Javelin Strategy & Research

Javelin provides superior direction on key facts and forces that materially
determine the success of customer-facing financial services, payments and
security initiatives. Our advantages are rigorous process, independent position,
and expert people. For more information about this or other Javelin reports,
please visit www.javelinstrategy.com/research or contact Elizabeth Travers at
(925) 225-9100 ext. 31 or etravers@javelinstrategy.com. 



Javelin Strategy & Research
Elizabeth Travers, 925-225-9100 ext. 31
etravers@javelinstrategy.com

Copyright Business Wire 2009

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