Texas Roadhouse Selects Knotice as Its Mobile Marketing Partner

Advanced Mobile Marketing Features in Knotice's Concentri(R) Mobile are Ideal
for Enhancing Guest Service and Convenience

AKRON, Ohio, Sept. 9 /PRNewswire/ -- Knotice Ltd., a provider of software and
services that maximize the ROI of direct digital marketing through process
automation, increased relevance, and improved performance, today announces
that national chain family restaurant Texas Roadhouse has selected Knotice as
its mobile marketing partner to improve guest service and convenience.

"Knotice has an extremely impressive on-demand mobile marketing software
platform," said Texas Roadhouse Communications Director Dave Dodson. "Knotice
is the ideal mobile partner for us because of Concentri(R) Mobile's advanced
capabilities combined with the flexibility to create specific applications
that enhance overall guest convenience and experience."

While Concentri(R) Mobile has many attractive features, the ability to support
both dynamic text-message dialogue interactions as well as static keyword
mobile marketing programs - with location-based targeting - separates Knotice
and Concentri(R) Mobile from other mobile marketing providers.

According to Knotice co-founder and CEO Brian Deagan, Texas Roadhouse has
discovered how to design mobile marketing programs that enhance the guest
experience while demonstrating real business value in the casual dining
industry.

"I am extremely pleased Texas Roadhouse has selected Knotice as its mobile
marketing partner," Deagan said. "Texas Roadhouse is setting the bar for
innovation in the casual dining industry by using powerful mobile marketing
technology to create convenience and value for its millions of guests."

About Knotice's Concentri(R) Software Platform
Knotice's on-demand software platform, Concentri(R), unifies the vital direct
digital marketing functions marketers need to create profitable relationships
with prospects and customers on a website, through email, and over mobile.
Unifying these functions saves time and money while directly improving the
relevance and performance of direct digital marketing campaigns. Concentri(R)
enables marketers to easily engage today's digital consumers and grow revenue
while maintaining a consistent brand experience, cutting production cycles
from weeks to days, and reducing other related costs by as much as 50 percent.

About Knotice
Knotice (pronounced "notice") maximizes the ROI of direct digital marketing -
interactive marketing communications that can be addressed to a specific
individual - through process automation, increased relevance and improved
performance. Working with clients throughout North America, Knotice guides
marketers toward efficient, effective application of highly-targeted marketing
communications over today's primary digital channels. Founded in 2003, Knotice
is headquartered in Akron, Ohio, along the banks of the Ohio-Erie Canal. For
more information visit http://www.knotice.com

About Texas Roadhouse
Texas Roadhouse is a casual dining concept that first opened in 1993 and today
operates over 325 restaurants system-wide in 46 states. For more information,
please visit the Company's Web site at www.texasroadhouse.com.

SOURCE Knotice, Ltd.

Casey Barto, Public Relations for Knotice, +1-330-922-0855 x.140,
cbarto@knotice.com