Video: Rachel Roy Unveils Pop-Up Store

Opens For a Limited Time in New York City's SoHo Neighborhood

NEW YORK, Sept. 9 /PRNewswire/ -- Rachel Roy, a division of Jones Apparel
Group, Inc. (NYSE: JNY), announced today the opening of a pop-up store to
celebrate the launch of the new Rachel Rachel Roy diffusion line.

To view the Multimedia News Release, go to:
http://www.prnewswire.com/mnr/jonesapparelgroup/39644/

The 1,900 square foot store will house select product from the Rachel Rachel
Roy collection including sportswear, footwear, handbags and jewelry. The store
design will include vintage dress forms throughout the space and an area
dedicated to graffiti panels designed by renowned tag artist SenOne

Founder and artistic director Rachel Roy said, "I love creating a story
through an environment. A pop-up store not only allows me to do just that for
my secondary collection, Rachel Rachel Roy, but it gives me the opportunity to
showcase the collection while getting first hand feedback about the collection
from my girls. I have always loved working directly with my customer."

The store will be open to the public for a limited time at 111 Spring Street
(between Mercer and Greene) in New York City's SoHo neighborhood beginning
September 9th through September 16th from 11am-8pm, Monday to Saturday and
10am-8pm on Sunday. A series of special events are scheduled during the week
that the store is open.

As part of the special event schedule, the store will be participating in
Fashion's Night Out, the VOGUE Magazine initiative being held on September
10th encouraging stores to stay open until 11PM to promote stimulation to the
economy. The evening will be hosted by Grammy Award winning singer/songwriter
Estelle, music by DJ Lady Bunny, custom graffiti creations by SenOne and
treats from a vintage Good Humor truck. Part of the evening's proceeds will
benefit New Yorkers For Children and attendees will be able to sign a custom
graffiti panel to show their support for the charity. Rachel is a dedicated
member of the organization's Friends Committee, which supports NYFC's efforts
to help youth in foster care in New York City.

Other special events include:
- Friday, September 11th: Product sampling by Baked by Melissa
- Saturday, September 12th: Airbrush tattoo artistry and product sampling by
Pinkberry
- Sunday, September 13th: Illy Issimo product sampling

The new Rachel Rachel Roy collection features affordable contemporary
sportswear, footwear, handbags and jewelry. The collection is available
exclusively at select Macy's stores and online at macys.com/rachelroy and
rachelroy.com. You can become a fan of Rachel Roy on Facebook or follow her on
Twitter.

About Jones Apparel Group, Inc.
Jones Apparel Group, Inc. (www.jonesapparel.com) is a leading designer,
marketer and wholesaler of branded apparel, footwear and accessories. The
Company also markets directly to consumers through its chain of specialty
retail and value-based stores and through its e-commerce web sites. The
Company's nationally recognized brands include Jones New York, Nine West, Anne
Klein, Gloria Vanderbilt, Kasper, Bandolino, Easy Spirit, Evan-Picone, l.e.i.,
Energie, Enzo Angiolini, Joan & David, Mootsies Tootsies, Sam & Libby, Napier,
Judith Jack, Albert Nipon and Le Suit. The Company also markets costume
jewelry under the Givenchy brand licensed from Givenchy Corporation, footwear
under the Dockers Women brand licensed from Levi Strauss & Co., and apparel
under the Rachel Roy brand licensed from Rachel Roy IP Company, LLC. Each
brand is differentiated by its own distinctive styling, pricing strategy,
distribution channel and target consumer. The Company contracts for the
manufacture of its products through a worldwide network of quality
manufacturers. The Company has capitalized on its nationally known brand names
by entering into various licenses for several of its trademarks, including
Jones New York, Anne Klein New York, Nine West, Gloria Vanderbilt, l.e.i. and
Evan-Picone, with select manufacturers of women's and men's products which the
Company does not manufacture. For more than 30 years, the Company has built a
reputation for excellence in product quality and value, and in operational
execution.

About Rachel Roy's Collections
Launched in spring 2005, the Rachel Roy New York collection embodies
effortless glamour, and is sophisticated with a modern edge. In 2007, Rachel
Roy was inducted as a new member to the Council of Fashion Designers of
America. The Rachel Roy New York collection is available at Neiman Marcus,
Saks Fifth Avenue, Bloomingdale's, rachelroy.com and select specialty stores
worldwide. The affordable contemporary Rachel Rachel Roy collection debuted in
August 2009 and includes sportswear, footwear, handbags and jewelry. The
collection is available exclusively at select Macy's stores, macys.com and
rachelroy.com. For more information, please visit www.rachelroy.com.

Forward Looking Statements
Certain statements contained herein are "forward-looking statements" within
the meaning of the Private Securities Litigation Reform Act of 1995. All
statements regarding the Company's expected financial position, business and
financing plans are forward-looking statements. The words "believes,"
"expect," "plans," "intends," "anticipates" and similar expressions identify
forward-looking statements. Forward-looking statements also include
representations of the Company's expectations or beliefs concerning future
events that involve risks and uncertainties, including:
-- those associated with the effect of national, regional and
international
economic conditions;
-- lowered levels of consumer spending resulting from a general economic
downturn or lower levels of consumer confidence;
-- the tightening of the credit markets and our ability to obtain credit
on
satisfactory terms;
-- given the uncertain economic environment, the possible unwillingness
of
committed lenders to meet their obligations to lend to borrowers, in
general;
-- the performance of the Company's products within the prevailing
retail environment;
-- customer acceptance of both new designs and newly-introduced product
lines;
-- the Company's reliance on a few department store groups for large
portions of the Company's business;
-- consolidation of the Company's retail customers;
-- financial difficulties encountered by customers;
-- the effects of vigorous competition in the markets in which the
Company
operates;
-- the Company's ability to attract and retain qualified executives
and other key personnel;
-- the Company's reliance on independent foreign manufacturers;
-- changes in the costs of raw materials, labor, advertising and
transportation;
-- the general inability to obtain higher wholesale prices for the
Company's products that the Company has experienced for many years;
-- the uncertainties of sourcing associated with an environment in which
general quota has expired on apparel products but litigation and
political activity seeking to re-impose quotas have been initiated;
-- the Company's ability to successfully implement new operational and
financial computer systems; and

-- the Company's ability to secure and protect trademarks and other
intellectual property rights.

A further description of these risks and uncertainties and other important
factors that could cause actual results to differ materially from the
Company's expectations can be found in the Company's Annual Report on Form
10-K for the year ended December 31, 2008, including, but not limited to, the
Statement Regarding Forward-Looking Disclosure and Item 1A-Risk Factors
therein, and in the Company's other filings with the Securities and Exchange
Commission. Although the Company believes that the expectations reflected in
such forward-looking statements are reasonable, such expectations may prove to
be incorrect. The Company does not undertake to publicly update or revise its
forward-looking statements as a result of new information, future events or
otherwise.

SOURCE Jones Apparel Group

For Jones Apparel Group, Investors: John T. McClain, CFO, Jones Apparel Group,
+1-212-642-3860; or Media: Joele Frank and Sharon Stern, Joele Frank,
Wilkinson Brimmer Katcher, +1-212-355-4449; or For Rachel Roy: Debra Thom, HL
Group, +1-212-529-5533, dthom@hlgrp.com