Legendary Football Star Emmitt Smith and The National Pork Board Deliver the Ultimate...

Wed Sep 9, 2009 11:54am EDT

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Legendary Football Star Emmitt Smith and The National Pork Board Deliver the
Ultimate Tailgating Experience
Smith Challenges Football Fans In The 'Great Pork Recipe Playoffs' For A
Chance To Tailgate With Him

DES MOINES, Iowa, Sept. 9 /PRNewswire/ -- Friends, family and football fans
across the country prepare for another record tailgating season as they begin
to roll out their grills, pass around the pigskin and don their favorite
jersey in anticipation of the first big game. As a legend in the football
world, professional football's all-time leading rusher, Emmitt Smith has
attended a tailgate or two over the years and says rivalries may be fierce,
but pork is one thing all tailgaters love and see eye-to-eye on as the best
meat choice on the grill.

"In Texas, we do everything big and that includes tailgating," said Smith.
"It's all about enjoying good food without sacrificing game time - that's why
I love pork. I consider pork a triple-threat on the grill because it's quick
to cook, tastes great and pairs well with almost any flavor. Southwestern,
smoky sauces are my personal favorite pork-toppers."

Building excitement this fall, America's pork producers are kicking off the
"Pork Recipe Playoffs," a chance for pork fans to show off their M.V.P.
tailgating recipes for an opportunity to meet Smith. One lucky grand prize
winner with the best "grilling game" will win a trip for four to Miami, FL to
tailgate with Smith and score seats to a big game in February.

Score Big with Pork
According to a survey(1) by the National Pork Board, more than 40 percent of
sports fanatics throw pork (sausages, ribs, tenderloin or shoulder) on the
grill for tailgate celebrations more often than other meats. With numerous
budget-friendly cuts to choose, pork is the perfect choice for game-day

Ribs are a Smith family favorite and Emmitt finds rubbing spices over the
surface of pork before cooking to be an easy and economical way to enhance the
flavor of the meat. Smith adds extra cayenne pepper to his tangy Texas rub for
an extra "kick" of flavor.

No stranger to the grill, Emmitt Smith shares his favorite pork recipes that
are sure to be the perfect kick-off to any tailgating party:

    --  Tailgating rookies and grilling veterans alike can fire-up Emmitt
        Smith's Lone Star-Style Smokin' Spicy Ribs with ease at any
        game-day celebration. These tasty ribs are seasoned to perfection with
        ground black pepper, garlic salt and cayenne pepper.

    --  The portability of the Texas Barbecue Pork Chop Wrap makes it a true
        tailgating M.V.P. The wrap includes thinly sliced boneless pork chop
        wrapped in a tortilla with barbecue sauce and chipotle - a combination
        sure to thrill your taste buds!

Take Home the Ultimate Tailgating "Trophy"
America's pork producers are rallying pre-game partiers and half-time hosts to
submit their favorite regionally-inspired tailgating recipe to the "Great Pork
Recipe Playoffs" - a nationwide search for the season champion pork recipe.
Today through November 16, contenders can submit their favorite regional
recipe at TheOtherWhiteMeat.com. A roster of eight regional finalists will be
selected December 1, securing their starting spot in the competition. Through
December 25, fans can vote for their favorite finalist to determine who
dominates the title of the ultimate pork tailgater.

One lucky winner will receive a three-day, two-night trip for themselves and
three guests to Miami in February where they'll meet Emmitt Smith at a
tailgating-themed pre-game party and score seats to a big game.

Visitors can find complete rules on TheOtherWhiteMeat.com, as well as dozens
of game-day recipes and tips guaranteed to make their next tailgating party a

The National Pork Board has responsibility for Checkoff-funded research,
promotion and consumer information projects and for communicating with pork
producers and the public. Through a legislative national Pork Checkoff, pork
producers invest $0.40 for each $100 value of hogs sold. The Pork Checkoff
funds national and state programs in advertising, consumer information, retail
and foodservice marketing, export market promotion, production improvement,
technology, swine health, pork safety and environmental management.

(1) Online Omnibus survey conducted of 1,000 men and women 18+ who participate
or have participated in tailgating festivities, conducted by Impulse Group on
behalf of the National Pork Board; June. 2008

SOURCE  The National Pork Board

Pamela Johnson of Pork Information Bureau, +1-515-223-3528, pjohnson@pork.org;
or Caroline Thomas of Weber Shandwick, +1-312-988-2305,
cathomas@webershandwick.com, for The National Pork Board
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