Panasonic Launches Blu-ray Disc(TM) Home Theater System

Sleek Vertical Design is an Ideal Match for a Flat-Panel TV

ATLANTA, Sept. 9 /PRNewswire-FirstCall/ -- Panasonic today announced the debut
of its first 2.1 channel Blu-ray Disc(TM) home theater system. The innovative
SC-BTX70 is designed with a chic, upright silhouette, making it an ideal match
for a flat panel TV. Panasonic's SC-BTX70 unleashes the beauty of Blu-ray
Disc, while also providing a wide variety of other digital media options for
family and friends to enjoy.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090909/NY72378 )

Sporting a sleek and compact form factor, the SC-BTX70 is a 2.1 system
delivers realistic virtual 7.1 channel sound dispersed through a wide
listening area. Panasonic's advanced proprietary surround technology delivers
Dolby(R) TrueHD and DTS(TM)-HD virtual 7.1-channel surround sound. The two
front speakers, boasting a new top mounted speaker design which expands the
listening area, are constructed with rigid, low-density bamboo cones to
achieve pure sound and crisp dialogue. A Kelton-type subwoofer delivers
robust, reverberating bass. The system's 96-kHz Surround Re-master function
enhances the sound quality of CDs and other sources and even raises the
quality of the multi-channel audio data on Blu-ray Discs and DVDs to produce
highly realistic sounds.

The innovative design of the SC-BTX70 integrates a host of digital media
options in its ultra slim main unit. Behind the power sliding door in the
elegant front panel is a Blu-ray Disc player, a Universal Dock for iPod*, an
SD memory card slot, and a USB terminal for viewing photos and videos taken
with a digital still or video camera. It's a breeze to operate these
functions using only the remote control of a flat-panel VIERA TV, thanks to
VIERA Link(TM)**.

Panasonic's superb image-enhancing PHL Chroma Processor Plus and High
Precision 4:4:4 technologies lift Blu-ray Disc playback to a level of original
cinema quality. And networking features abound. By connecting the SC-BTX70 to
the Internet, VIERA CAST(TM) lets users view videos on YouTube(TM) and
Web-based photos on Picasa(TM). VIERA Cast also integrates the Amazon
Video-on-Demand (VOD) online movie rental service. With the BD-Live(TM)
feature, Internet games can be played and Blu-ray Disc bonus content can be
downloaded.

In addition to these advanced functions, Panasonic took the environment into
full consideration in designing the SC-BTX70. It is Energy Star(R) qualified,
and its UniPhier(R) LSI integrates all video signal processing circuits onto a
single chip, which lowers power consumption and reduces the number of
components.

The system will be available in September 2009 with a suggested retail price
of $999.95.

* iPod is a trademark of Apple Computer, Inc., registered in the U.S. and
other countries.

** Compatible with HDAVI Control 2 or above products.

About Panasonic Consumer Electronics Company
Based in Secaucus, N.J., Panasonic Consumer Electronics Company (PCEC), a
market and technology leader in High Definition television, is a Division of
Panasonic Corporation of North America, the principal North American
subsidiary of Panasonic Corporation (NYSE: PC) and the hub of Panasonic's U.S.
marketing, sales, service and R&D operations. Panasonic is pledged to
practice prudent, sustainable use of the earth's natural resources and protect
our environment through the company's Eco Ideas programs. Information about
Panasonic products is available at www.panasonic.com. Additional company
information for journalists is available at www.panasonic.com/pressroom.

SOURCE Panasonic

Martha Whiteley, Panasonic, +1-201-348-7781, whiteleym@us.panasonic.com; or
Jamie Hodin, Cohn & Wolfe, +1-212-798-9796, Jamie.hodin@cohnwolfe.com