New Sony AV Receivers Drive Multi-Room High-Definition Throughout the Home

Wed Sep 9, 2009 5:00pm EDT

* Reuters is not responsible for the content in this press release.

ATLANTA, Sept. 9 /PRNewswire/ -- (CEDIA Booth #1409)- Sony today introduced
two new "Elevated Standard" (ES) audio/video receivers, including its first to
offer control over an IP network, the STR-DA5500ES.   

Both the STR-DA5500ES and new STR-DA3500ES are designed as easy-to-use
solutions for expanding high-definition entertainment to multiple rooms of the
home.

"For over 25 years, ES has represented the most technologically advanced
products Sony has to offer," said Neal Manowitz, director of Sony's home audio
and video business.  "By adding features like Control4 certification and
enhanced multi-room HD support, Sony continues to raise the bar in the
high-definition digital home business."

The new STR-DA5500ES model features IP network control, allowing installers to
easily integrate into Control4(R) home automation systems.  It will also
support special Control4 developed and certified IP network applications, such
as advanced configuration and diagnostic tools for dealers, email and text
alerts, and more.  

Additionally, the receiver is the company's first to feature Automatic Phase
Matching (APM), which corrects for phase differentiation between front,
center, and surround speakers, ensuring an ideal sound stage regardless of
speaker type. 

Also new, the STR-DA5500ES A/V receiver features Sony's innovative new HD
Digital Cinema Sound(R).  Developed in consultation with Sony Pictures
Entertainment, the new technology was designed to transform and replicate both
the sound quality and acoustics of a movie theater in the home environment,
creating an unmatched viewing experience for both Blu-ray Disc(TM) and
DVD(TM).

The network capabilities of the STR-DA5500ES model also allow users to easily
view photos and access digital music and videos from a Digital Life Network
Alliance(TM) (DLNA) compliant source within a home broadband network when
connected via an Ethernet cable.  Additionally, the connection provides access
to both Shoutcast(R) Internet Radio and Rhapsody Music Service and functions
as the source for easy firmware upgrades. 

The STR-DA5500ES model offers a 120-watt power amplifier x 7 (8 ohms, 20 Hz -
20 kHz, .09 percent THD) and a variety of high definition connections,
including six HDMI inputs (five rear, one front) and two HDMI outputs. 

The model supports 1080/24p video signals and x.v.Color(TM) and Deep Color(TM)
video codecs, as well as all the latest audio formats (Dolby(R) Digital Plus,
Dolby(R) TrueHD, DTS(R) HD, DTS(R) ES, Dolby(R) Digital EX, Dolby(R) Pro Logic
IIx and 8 channel Linear PCM).

The STR-DA5500ES also offers Faroudja chip(R) up-scaling of all sources to
1080p in the main zone and 1080i in a second zone, ensuring a consistent,
sharp picture.  Further, each connected video zone has a high-grade,
icon-driven menu system that allows for simple device and content navigation. 
Audio can also be expanded into a third zone.

The model features Sony's Digital Media Port(TM) for simple connection to
iPod(R) and other digital music players, and is both XM(R) and Sirius(R)
ready.

The STR-DA5500ES will be available next month for about $2,000.

Sony also announced the new STR-DA3500ES 7.1 channel A/V receiver featuring a
100-watt amplifier x 7 (8 ohms, 20Hz - 20 kHz, .09 percent THD) and four HDMI
inputs.  The model is compatible with the latest audio codecs (Dolby(R)
Digital Plus, Dolby(R) TrueHD, DTS(R) HD, DTS(R) ES, Dolby(R) Digital EX,
Dolby(R) Pro Logic IIx and 8 channel Linear PCM) and supports HD Digital
Cinema Sound, 1080/24p video output as well as Deep Color and x.v.Color(TM). 

The STR-DA3500ES receiver also features 1080p up-scaling with Faroudja
processing in the main room, and in total can support two zones of
high-definition video and a third zone of audio.  It is fully compatible with
Control 4 applications, and utilizes an icon-driven menu system for content
navigation and a Digital Media Port connection for easy connection to iPod. 
This new receiver is also both XM and Sirius radio ready.   

The STR-DA3500ES will be available next month for about $1,000.

Both ES receivers are supported by a five-year limited manufacturer warranty
and will be available online through www.sonystyle.com, at Sony Style stores
nationwide and at authorized Sony ES dealers across the country.

iPod is a registered trademark of Apple, Inc.

Control4 is a registered trademark of Control4 Corporation in the United
States and/or other countries.




SOURCE  Sony Electronics

Matt Parnell of Sony Electronics Inc., +1-858-942-7975,
matthew.parnell@am.sony.com; or Tania Scheer of Paine PR, +1-949-809-6782,
tscheer@painepr.com, for Sony Electronics
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