Samsung Announces 640-Gigabyte 2.5-inch

Hard Disk Drive for High-end Mobile PCs
SEOUL, South Korea--(Business Wire)--
Samsung Electronics Co., Ltd., a world leader in digital consumer electronics
and information technology, today announced its new 640-Gigabyte (GB) 2.5-inch
Spinpoint M7 internal hard disk drive. The new 640GB hard drive, now the
top-density drive of the popular M7 family, has an areal density of 516-Gigabit
per square inch for each 320GB platter, which is a 28 percent increase per
platter over Samsung`s previous density-leading 500GB hard drive. Samsung`s new
Spinpoint M7 model is designed for high-end mobile computing applications
requiring greater shock resistance without a compromise in performance.

"With the addition of the new internal drive to the M7 series, our customers
will get the best viable combination of density, performance and reliability
that is essential for high-end notebooks and mobile applications," said C.H.
Lee, vice president, Storage sales & marketing, Samsung Electronics. "Samsung
maximizes the density level of its platters to enhance the reliability and
stability of its internal hard drives."

Increasing the areal density of 516-Gigabit per square inch raises the total
drive capacity without adding additional platters. By maximizing capacity
without increasing mechanical parts, the two-platter 640GB drive has lower power
consumption levels and higher operational stability compared to drives with a
higher number of platters.

The new M7 drive offers a shock resistance level of 400G (2ms) in operation mode
and 900G (1ms) when the power is off. An optimized system-on-chip controller
reduces the power consumption in both seek and idle modes to the lowest level
among comparable drives.

The Spinpoint M7 utilizes Samsung`s proprietary SilentSeek and NoiseGuard
technologies to minimize noise-levels during drive operation. The halogen-free
drive complies with the European Union`s Directive on the Restriction of the Use
of Certain Hazardous Substances in Electrical and Electronic Equipment (RoHS).

The Spinpoint M7 series, which is available in 160-, 250-, 320-, 500- and 640-GB
capacities, offers a rotational speed of 5400RPM, a 3.0Gbps SATA interface,
Native Command Queuing and an 8MB cache memory.

Initial shipments will be available in Europe and the U.S. from mid September,
with worldwide availability starting from late September. The 640GB Spinpoint M7
will begin shipping with a MSRP of $149.99.

About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor,
telecommunication, digital media and digital convergence technologies with 2008
consolidated sales of US$96 billion. Employing approximately 164,600 people in
179 offices in 61 countries, the company consists of two business units: Digital
Media & Communications and Device Solutions. Recognized as one of the fastest
growing global brands, Samsung Electronics is a leading producer of digital TVs,
memory chips, mobile phones and TFT-LCDs. For more information, please visit
www.samsung.com.

Samsung Semiconductor
Chris Goodhart, 408-544-4122
Mobile: 408-836-0046
cgoodhart@ssi.samsung.com

Copyright Business Wire 2009