According to In-Stat, E-Book Consumers want Longer Battery Life, Internet Connectivity and Email

SCOTTSDALE, Ariz.--(Business Wire)--
The electronic book (e-book) segment, having firmly established itself in the US
market, has plenty of room for growth that will be bolstered by new features
such as e-mail and Web connectivity, reports In-Stat (http://www.in-stat.com).
An e-book is a handheld consumer electronics (CE) device capable of accessing
and storing a wide array of digitized books for portable use. Examples are the
Amazon Kindle DX and the recently introduced Sony E-Reader Daily Edition.

"According to In-Stat`s most recent consumer survey, current e-book owners
desire email capability in the next e-book they purchase", says Stephanie
Ethier, In-Stat analyst. "Longer battery life and Internet connectivity are the
top two desired features among respondents who don`t currently own an e-book but
plan to buy one in the next year."

Recent research by In-Stat found the following:

* Amazon is the leading brand of e-book owned.
* The largest percentage of e-book owners (45.5%) is spending between $9 and $20
a month on e-book content.
* Eleven percent of total survey respondents said they planned to purchase an
e-book over the next 12 months.

The research,"Electronic Book Survey: US Consumers` Attitudes and Behaviors
Towards the Burgeoning E-Book Market"(#IN0904571ID),covers the US market for
e-books with results from a US consumer survey. It includes:

* Examination of consumer attitudes towards e-books.
* Preferences of current and potential users.
* Data on how much consumers are willing to spend on e-book devices.
* Habits of current e-book users including monthly spending estimates.

For a free sample of the report and more information, please contact a sales
representative: http://www.instat.com/sales.asp

To purchase it online, please visit:
http://www.instat.com/catalog/wcatalogue.asp?id=27

The price is$1,495 (US).

About In-Stat

In-Stat`s market intelligence combines technical, market and end-user research
and database models to analyze the Mobile Internet and Digital Entertainment
ecosystems. Our insights are derived from a deep understanding of technology
impacts, nearly 30 years of history in research and consulting, and direct
relationships with leading players in each of our core markets. In-Stat provides
its research through reports, annual subscriptions, consulting and advisory
services to inform critical decisions. Technology and semiconductor vendors,
infrastructure and device manufacturers, service providers and media companies
worldwide rely on partnerships with In-Stat`s tenured, experienced staff and on
our in-depth market intelligence to support critical business, product and
technology decisions.

In-Stat is a strategic segment of the $9 billion Reed Elsevier global
information network, with access to an expansive worldwide electronic network,
extensive technology databases and well-informed personnel. As a member of Reed
Business Information, In-Stat is a division of the largest business-to-business
publisher in the U.S.

In-Stat
Stephanie Ethier, Senior Analyst
781-879-3282
stephanie.ethier@reedbusiness.com
or
Elaine Potter, Marketing Coordinator
480-483-4441
epotter@reedbusiness.com

Copyright Business Wire 2009