Worldcom PR Group EMEA Gears up for Autumn Meeting in Sicily

Wed Sep 9, 2009 4:30am EDT

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BRUSSELS--(Business Wire)--
The Worldcom Public Relations Group, the world`s leading network of
independently owned public relations counseling firms, today announced that its
EMEA Regional Meeting will be held in Taormina, Italy, from 24 to 26 September.
The keynote speaker is Martyn Hope, managing director of online sales conversion
agency WRS. Hope`s presentation focuses on how PR firms can increase the return
on investment of PR campaigns by integrating a `convert on arrival` web

Key conference theme: social networks

The dominant topic for the EMEA regional meeting is "Social Relations - the new
`always on` PR". The conference will feature several workshops and round table
discussions on how member agencies can best utilize social networks to the
benefit of their clients. By sharing their knowledge and experience, Worldcom
EMEA partners will come away from the autumn meeting with a wealth of tips and
ideas around this key topic. 

Maintaining quality: Worldcom Next Generation Group and peer reviews

For younger employees of Worldcom PR Group`s EMEA partners, the conference will
include training sessions within the framework of the Next Generation Group.
This is a new program developed by Worldcom partners to coach their younger
staff and act in concert with the younger generation. Several youngsters from
EMEA member agencies have signed up to participate in the training at the autumn

Worldcom`s established peer appraisal sessions will also be held at the meeting
as a further measure to uphold the Group`s stringent quality standards. Peer
reviews involve partner agencies regularly assessing each others` work and
providing suggestions for improvement if necessary. 

Helping clients develop integrated campaigns

"At this year`s autumn meeting, we`re putting a strong focus on social networks
as they`re growing in importance in both the B2C and B2B sectors," says Crispin
Manners, EMEA chair of the Worldcom Public Relations Group. "By combining the
considerable expertise of our members, we can help our clients develop coherent
social media strategies and integrate them with PR in end-to-end campaigns that
really deliver results." 

About Worldcom PR Group

Worldcom Public Relations Group is the world`s leading partnership of
independently owned public relations counseling firms, with some 105 offices in
91 cities worldwide. Established in 1988, it was formed so that the strongest,
most capable independent public relations firms could serve national,
international and multi-national clients while retaining the flexibility and
client-service focus inherent in independent agencies. Through The Worldcom
Group, clients have on-demand access to in-depth communications expertise from
professionals who understand the language, culture and customs of the geographic
arenas in which they operate. Visit for more information. 

Worldcom EMEA currently comprises 29 agencies with strong expertise in consumer,
healthcare, travel & tourism, technology, energy & environment, financial
services, investor relations, public affairs and crisis & issues management.
Thanks to a collaboration model that focuses on high quality and results, the
Worldcom EMEA regional agencies today share a broad range of international
clients including Cotton Council International, the EU Anti-Tobacco Campaign,
Verbatim, Palm and Gemalto/YuuWaa. Visit for more

Further information is available at:


Press Office Worldcom PR Group EMEA:
Worldcom PR Group
Corinna Voss
+49-(0)89-99 38 87-30 

Copyright Business Wire 2009