Warner Bros shakes up DC Comics division

LOS ANGELES (Reuters) - A Warner Bros executive guiding "Harry Potter's" box office magic will be taking control of Superman as well, the Hollywood studio said on Wednesday in a shake-up of its DC Comics brand.

In its reorganization of DC Comics, Warner Bros changed the division's name to DC Entertainment Inc and named movie executive Diane Nelson as president of the unit, with the goal of using DC's characters across film, television, video games and consumer products, Warner Bros said.

Nelson manages the studio's "Harry Potter" movie franchise. This year's "Harry Potter and the Half-Blood Prince" has made more than $917 million at worldwide box offices since its July release. Nelson will continue her role with "Harry Potter."

Warner Bros is a unit of Time Warner Inc.

(Reporting by Alex Dobuzinskis: Editing by Leslie Gevirtz)