Make-A-Wish Foundation®and Mattel Work Together To Impact the Lives of 30,000 Children Globally

PHOENIX--(Business Wire)--
Make-A-Wish Foundation International and the Make-A-Wish Foundation of
Americatodayannounced joining with Mattel, Inc., the world`s leading toy
manufacturer, as a Global Signature Partner. With this announcement, Mattel will
become part of the Make-A-Wish® experiences of 30,000 children with
life-threatening medical conditions worldwide in the next year.

To launch this effort, Mattel, Inc. has created custom-designed Make-A-Wish
Barbie dolls and Make-A-Wish Hot Wheels cars that will be given to wish kids
around the world. The toys will be used as special gifts for children as they
begin their wish experience. Mattel will also continue to work with the
Make-A-Wish organizations to grant wishes globally to children related to its
American Girl, Barbie and Hot Wheels brands.

"We`re pleased to join with a company such as Mattel whose goal is also to bring
happiness to children," said David Williams, Make-A-Wish Foundation of America
president and chief executive officer. "These popular dolls and cars will help
our wish-granting volunteers break the ice with courageous children as we begin
to create their incredible wish experiences."

As the largest toy manufacturer in the world, Mattel is dedicated to providing
safe and reliable products to children, as well as giving back 2 percent of
pretax profit through philanthropic programs. Mattel`s GlobalSignature Partner
program is a part of its corporate philanthropy programs, re-launched in 2005 to
dedicate the maximum Mattel resources around its core philanthropic vision and
values. In 2007, Mattel added the Make-A-Wish Foundation of America as a
Signature Partner and expands its support around the world this year to
Make-A-Wish Foundation International and its 33 affiliates, which serve children
outside the United States and its territories.

"We`re proud to support the Make-A-Wish Foundation globally and to be able to
design and create special toys that will impact the lives of thousands of
children facing life-threatening medical conditions this year," said Tim Kilpin,
general manager of the Boys, Girls and Games division at Mattel, Inc. and
Make-A-Wish Foundation International board member.

In fiscal year 2008, the Make-A-Wish Foundation of America granted 13,425
wishes, the most ever in its history. The organization relies on the grassroots
support of nearly 25,000 volunteers to serve its chapters across the country in
a variety of capacities, including wish granting, office administrative support,
special event planning, language translation, fundraising and much more.

In the past 18 months, Make-A-Wish Foundation International has opened new
affiliates in Brazil, Germany, Pakistan and Turkey. Wishes around the world vary
greatly, from Peruvian child Angel Jesus` wish "to have toys to play with" to
Canadian child Alain`s wish to "visit Egypt with my father" to Jaine`s wish in
Brazil to "see the ocean."

"By helping grant our children`s heartfelt wishes, we bring a ray of sunshine
back into their worlds, and with this joy, life becomes worth living again,"
said Dr. Keith Goh, chair of Make-A-Wish Foundation International and renowned
pediatric neurosurgeon. "We look forward to moving in step with our partner
Mattel as we bring hope, strength, and joy to more children around the world."

About the Make-A-Wish Foundation

The Make-A-Wish Foundation grants the wishes of children with life-threatening
medical conditions to enrich the human experience with hope, strength and joy.
The Make-A-Wish Foundation of America grants the wishes of children in the
United States, Guam and Puerto Rico through its 65 chapters, while Make-A-Wish
Foundation International serves children outside the United States in 33
countries on five continents. With the help of generous donors and 30,000
volunteers, the Make-A-Wish Foundation has granted more than 225,000 wishes
worldwide since 1980. To learn more about how you can share the power of a
wish®, visit the Make-A-Wish Foundation International Web site at worldwish.org
or Make-A-Wish Foundation of America Web site at wish.org.

About Mattel, Inc.

Mattel, Inc., (NYSE: MAT) (www.mattel.com) is the worldwide leader in the
design, manufacture and marketing of toys and family products. The Mattel family
is comprised of such best-selling brands as Barbie, the most popular fashion
doll ever introduced, Hot Wheels, Matchbox, American Girl, Radica and Tyco R/C,
as well as Fisher-Price brands, including Little People, Power Wheels and a wide
array of entertainment-inspired toy lines. Mattel, Inc. is recognized as one of
2009's "100 Best Companies to Work For" by FORTUNE Magazine. With worldwide
headquarters in El Segundo, Calif., Mattel employs approximately 30,000 people
in 43 countries and territories and sells products in more than 150 nations.
Mattel's vision is to be the world's premier toy brands-today and tomorrow.

Photos/Multimedia Gallery Available:
http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6046481&lang=en

MAT-P

Make-A-Wish Foundation of America,
Brent Goodrich, (602) 279-9474, ext. 5210
bgoodrich@wish.org
or
Make-A-Wish Foundation International
Katie Feuer, (602) 230-9900
kfeuer@worldwish.org

Copyright Business Wire 2009