Pink OTC Markets Inc. Cuts Reporting Time, Hardware and Programming Costs with Data...

Pink OTC Markets Inc. Cuts Reporting Time, Hardware and Programming Costs with
Data Warehouse Built on Vertica and Syncsort
Operator of Leading OTC Securities Marketplace Sees Major Savings with World
Record Solution

BILLERICA, Mass. and WOODCLIFF LAKE, N.J., Sept. 10 /PRNewswire/ -- Pink OTC
Markets Inc., the company that operates the OTCQX and Pink Sheets
over-the-counter equity marketplace, has slashed the time it takes to generate
market reports from hours to seconds while also saving big on reduced hardware
and programming costs, thanks to a business intelligence (BI) data warehouse
solution built with the Vertica Analytic Database and Syncsort's DMExpress(TM)
data integration software.

As the third largest U.S. equity trading marketplace, Pink OTC needed to
improve its reporting capability to stay ahead of the millions of records its
trading system amasses daily. The company connects OTC marketplace
participants, providing a quotation and trading platform for FINRA member
broker-dealers, market data for OTC participants, and disclosure services for
issuers with securities traded on the OTC market. An important element in
keeping this diverse set of clients happy is Pink OTC's ability to quickly
generate reports for up-to-the-minute market analysis.

"Better reporting results in increased customer satisfaction," explained Rahul
Bose, director of application development at Pink OTC. "By filtering,
analyzing and aggregating historical and streaming financial data into easily
accessible reports, we provide our customers with actionable intelligence they
can turn into opportunity."

With the relentless growth in messaging rates characteristic of modern
electronic trading systems, Pink OTC management faced a challenge of rapid
delivery of new services to its customers that would provide real-time insight
into the market trends hidden within the growing volumes of trade, quote and
company financial data.

The company evaluated a solution pairing Vertica and Syncsort alongside the
Informix and InfoBright databases. With a data store of over a billion records
and expanding rapidly at several million records a day, Pink OTC faced a huge
investment in data warehouse and storage area network (SAN) hardware,
software, and integration effort going the traditional route. Pink OTC decided
on a Vertica-Syncsort solution for three key reasons:

-- it's ability to execute complex queries and generate reports up to
100X faster than some other offerings,
-- the large savings the company gained in reduced hardware and
programming
costs, and

-- superior customer service.

The Vertica Analytic Database relies on a unique columnar, MPP architecture
and pioneering data compression to reduce storage requirements for the Pink
OTC data warehouse by as much as 90 percent, eliminating the need for a large
SAN that would need to be upgraded every 12-18 months. The Vertica Analytic
Database can operate directly on that compressed data, delivering query
results exponentially faster than other systems evaluated.

Syncsort's DMExpress dramatically reduces the time for processing Pink OTC's
high daily data volumes with high-performance extraction, transformation and
load (ETL). Together, these technologies power an easy-to-use data warehouse
that enables Pink OTC's analysts and developers to load, transform and
generate complex reports on large volumes of data with minimal effort. In 2008
Syncsort's DMExpress set a new ETL world record and broke the 1 GB per second
barrier, to extract, transform, and load 5.4 TB of raw TPC-H data into a
Vertica Analytic Database at an unprecedented rate of 1.6 GB per second -- all
while deployed on highly cost-efficient HP c7000 Blade servers.

Custom reports for market aggregates, securities, trades and other market
intelligence that used to take a team of Java programmers days to code can now
be done in minutes by any analyst who knows a little about SQL queries.

"Pink OTC Markets leverages best-of-breed technologies to drive a highly
efficient OTC market at lower cost than traditional securities exchanges,"
said Bose. "We're all about connecting traders, improving price discovery and
providing better intelligence to our customers. The Vertica-Syncsort solution
solved a big data analytics challenge at a fraction of cost and with much
better performance than traditional database systems."

About Syncsort Incorporated

Syncsort is a global software company that speeds data processing, data
integration, and data protection & recovery. Supported by a professional
services team built on 40 years of expertise, Syncsort helps customers drive
ROI with software solutions that combine high performance, optimal hardware
utilization, and ease of use. With over 12,000 deployments worldwide, Syncsort
customers include 96 of the Fortune 100 companies. Syncsort is headquartered
in Woodcliff Lake, NJ, and has international subsidiaries in the United
Kingdom, France, and Germany, with support centers in the United States and
Netherlands. An international network of partners, resellers and distributors
positions Syncsort products as an integral component of IT solutions. For more
information call 201-930-8200 (1-877-FAST-951 in the US and Canada) or visit:
www.syncsort.com.

About Vertica

Vertica Systems is the market innovator for high-performance analytic database
management systems that run on industry-standard hardware. Co-founded by
database pioneer Dr. Michael Stonebraker, Vertica has developed
column-oriented analytic database technology with an MPP architecture that
lets companies of any size store and query very large databases orders of
magnitude faster and more affordably than other solutions. The Vertica
Analytic Database is available as software only, as a hardware based
appliance, as a virtual appliance on VMware or online as a cloud computing
solution. The technology's unmatched speed, scalability, flexibility and ease
of use helps customers like JP Morgan Chase, Verizon, Mozilla, Comcast,
Level(3) Communications and Vonage capitalize on business opportunities in
real time. Vertica is headquartered in Billerica, Mass. For more information,
visit the company's Web site at http://www.vertica.com.

SOURCE Vertica

Ed Marshall of Beaupre & Co. Public Relations for Vertica, +1-603-559-5816,
emarshall@beaupre.com