29 US Banks ReceiveMobile Banking "Report Card" FromABI Research
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NEW YORK--(Business Wire)-- It has been two years since mobile banking was introduced in the United States, and analysts at ABI Research believe it is time to assess its progress, with a focus on the user-friendliness (or otherwise) of the services on offer. The firm has published a mobile banking "report card" which assesses 29 banks on the discoverability and accessibility of their mobile banking services. Senior analyst Mark Beccue says, "People are asking `Is mobile banking taking off in the US?` For that to happen, two things are required: the services must be easy to find, and accessible to a broad range of consumers . So the `grades` in this report card are not about subscriber numbers or any other measure of success, but about how consumer-friendly the banks` offerings are." The results are as follows: A - Exceptional: BB&T, Eastern Bank, Fifth Third Bank, Northeast Bank, USAA, Wells Fargo B+ - Very Good: Bank of America, Chase B - Good: Capital One, US Bank, Huntington Bank C - Average: America First, Bancorp South, Citibank, PNC, Wachovia D - Below Average: Carolina First, 1st Bank, IBC Bank, Mercantile Bank, Regions, SunTrust, Synovus F - Failing: M&T, Provident Bank No mobile banking offering: Citizens Bank, Comerica, HSBC, KeyBank Of 29 banks examined, 17 are the nation`s largest retail banks. The remaining dozen banks are a sampling of other community and regional banks. Summarizing the results, Beccue says, "We have two observations/recommendations. First, mobile banking`s reach in the US isn`t as good as it could be. If banks want mobile banking to be ubiquitous and available to as many consumers as possible, they`ll have to promote text messaging in particular as the method of choice. Secondly, if you`re in the retail banking business and you don`t have a link - or at least a list of your mobile banking services - on your website`s homepage, then you`re undermining your whole effort. Discoverability is critically important." "Mobile Banking: US Banks Report Card" (http://www.abiresearch.com/research/1004348) evaluates and grades 29 US banks on the reach, breadth of services offered, security, and discoverability of their mobile banking operations, resulting in a report card which shows the leaders and laggards of mobile banking in the US. It forms part of the firm`s Mobile Money Research Service (http://www.abiresearch.com/products/service/Mobile_Money_Research_Service). ABI Research provides in-depth analysis and quantitative forecasting of emerging trends in global connectivity. From offices in North America, Europe and Asia, ABI Research`s worldwide team of experts advise thousands of decision makers through 25 research and advisory services. Est. 1990. For more information visit www.abiresearch.com, or call +1.516.624.2500. ABI Research Christine Gallen, 516-624-2542 pr@abiresearch.com Copyright Business Wire 2009
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