More Than Half of All Parties Say President's Health Care Speech Was 'Somewhat' or...

More Than Half of All Parties Say President's Health Care Speech Was
'Somewhat' or 'Extremely Effective'
- Speech significantly improves perceptions of plan among Democrats -

FLEMINGTON, N.J., Sept. 10 /PRNewswire/ -- A new national media study among
951 viewers of President Barack Obama's speech to Congress in which he focused
on his plan for health care reform revealed that more than half of all
political parties reported that the speech was "somewhat or extremely
effective."

(Logo: http://www.newscom.com/cgi-bin/prnh/20071204/NYTU133LOGO )

The study was conducted by HCD Research last night among self-reported
Republicans, Democrats and Independents to obtain their perceptions of
President Obama's speech focusing on U.S. health care reform. To view detailed
results go to: www.mediacurves.com.

The study also revealed that the majority of Democrats reported that they have
a better perception of health care reform after viewing Obama's speech, while
Republicans' perceptions were relatively unchanged and Independents were split
on their reactions to the speech.

Among the findings:

Please indicate how effective you think President Obama's speech was this
evening.

Democrats Republicans Independents
--------- ----------- ------------
Extremely effective 49% 9% 27%
------------------- -- - --
Somewhat effective 42% 43% 46%
------------------ -- -- --
Not at all effective 9% 49% 27%
-------------------- - -- --

Has President Obama's speech this evening changed your perception of the
current plan for health care reform?

Democrats Republicans Independents
--------- ----------- ------------
Yes, for the better 63% 20% 35%
------------------- -- -- --
Yes, for the worse 6% 25% 14%
------------------ - -- --
No change 32% 55% 51%
--------- -- -- --

HCD Research, is a marketing and communications research company headquartered
in Flemington, NJ. The company's services include traditional and web-based
research. For additional information on HCD Research, access the company's
web site at www.hcdi.net or call HCD Research at 908-788-9393.
MediaCurves.com(R)(www.mediacurves.com) is a media measurement website that
provides the media and general public with a venue to view Americans'
perceptions of popular and controversial media events and advertisements. For
more information on mediacurves.com, please contact Barbara Taylor, director,
MediaCurves.com, at (908) 483-9146 or (barbara.taylor@hcdi.net).

SOURCE HCD Research

Vince McGourty, HCD Research, +1-908-483-9121, vince.mcgourty@hcdi.net