Saks Fifth Avenue Launches New Third Floor With Charlize Theron and Designer Guests

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Thu Sep 10, 2009 11:40am EDT

Saks Fifth Avenue Launches New Third Floor With Charlize Theron and Designer
Guests

NEW YORK, Sept. 10 /PRNewswire/ -- After a year-long renovation, Saks Fifth
Avenue celebrated the unveiling of the new designer floor in their New York
flagship, home to 49 of the world's finest designer collections.  The dinner
co-hosted by Charlize Theron and VOGUE served as the floor's official debut.

Celebrity attendees included:
    --  Charlize Theron in DIOR exclusive dress for Saks Fifth Avenue
    --  Anna Wintour wearing Calvin Klein Collection Laser Cut Velvet Dress
    --  Blake Lively wearing Victoria Beckham, Christian Louboutin shoes and
        Lorraine Schwartz jewelry
    --  Taraji B. Henson in Kaufman Franco
    --  Alexis Bledel wearing Christian Siriano
    --  Actress Michelle Monahan in J. Mendel
    --  Stylist Rachel Zoe wearing Prabal Gurung
    --  Margherita Missoni in Zac Posen

    --  Bruce Weber



Designer guests included: Calvin Klein Collection's Francisco Costa, Carolina
Herrera, Oscar de la Renta, Zac Posen, Marchesa's Georgina Chapman, Proenza
Schouler's Lazaro Hernandez & Jack McCollough, Vera Wang, Erdem Moralioglu,
Christian Siriano, Derek Lam, Kaufman Franco's Isaac Franco, & Ken Kaufman,
Naeem Khan, Aquilano Rimondi's Tommaso Aquilano.

Other notable guests included:
Lauren Bush & David Lauren, Models Doutzen Kroes and Trish Goff, Serena
Boardman, Annelise Peterson, Bee Shaffer, Olivia Chantecaille Grady, Dr. Lisa
Airan, Alexis Bryan Morgan, Helen Schifter, Marjorie Gubelmann, Zani
Gugelmann, Steven Kolb, Dayssi Olarte de Kanavos,  Fabiola Beracasa along with
VOGUE's  Meredith Melling Burke, Kathryn Neale Shaffer, Lauren Santo Domingo,
Lauren DuPont, Marina Rust, Stephanie Winston Wolkoff, Virginia Smith,
Alexandra Kotur, Filipa Fino and Sylvana Soto Ward.

160 designers, editors and friends of Saks Fifth Avenue sat on one long table
down the center of the 50,000 square-foot space.  In light of Fashion Week
starting, Saks Fifth Avenue and VOGUE, aware many were designers rushing back
to their collections, offered Levain Chocolate Chip cookies in the gift bag as
dessert to take back to their studios (along with a custom John Derian "3"
paperweight).

Saks Fifth Avenue displayed 32 one-of-a-kind cocktail dresses created
exclusively for the launch by some of the floor's renowned designers such as
Marc Jacobs, Alexander McQueen, Vera Wang, DIOR, Zac Posen, Oscar de la Renta,
Jil Sander, and many more.

The 50,000 square-foot space will house 23 designer shops, the only leased
department in the U.S. to feature the complete collection of Louis Vuitton,
and a new Fifth Avenue Club - the private shopping environment with
spectacular views overlooking Rockefeller Center and St. Patrick's Cathedral.

ONLINE MEDIA: Downloadable Video and Pictures Available at:    
http://www.dogmatic.com/MNR/saksdesignerfloor



SOURCE  Saks Fifth Avenue

Lance Enger of Dogmatic, Inc, +1-646-336-7977, lance@dogmatic.com, for Saks
Fifth Avenue
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