The Partnership for a Drug-Free America(R) Launches 'Habla Con Tus Hijos,' the First-of-its-Kind...

Thu Sep 10, 2009 12:53pm EDT

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The Partnership for a Drug-Free America(R) Launches 'Habla Con Tus Hijos,' the
First-of-its-Kind Spanish-Language Resource Encouraging and Supporting
Parent/Child Communication




- Campaign Debuts on National Univision Radio "Doctora Isabel" Today

NEW YORK, Sept. 10 /PRNewswire-USNewswire/ -- The Partnership for a Drug-Free
America announced today the launch of "Habla Con Tus Hijos," the
first-of-its-kind Spanish-language web resource and educational campaign
encouraging parents to have frequent conversations with their kids about the
risks of drug and alcohol use.  "Habla Con Tus Hijos" empowers Hispanic
parents and caregivers to start and maintain open, honest conversations with
their children by providing them with helpful in-language tips and tools
available at HablaConTusHijos.org. 

"Habla Con Tus Hijos" is the new Spanish-language counterpart to the
Partnership's ongoing parent movement, Time To Talk(TM). Both "Habla Con Tus
Hijos" and Time To Talk are grounded in the Partnership's national research
that consistently shows kids who learn a lot about the risks of drugs from
their parents are up to 50 percent less likely to use drugs than those who do
not get that crucial message at home. However our research also shows that
Hispanic parents are less likely to talk with their kids about drugs and
alcohol use. "Habla Con Tus Hijos" is culturally relevant to the Hispanic
community and provides parents with easy tips and guides to make communicating
with their kids less daunting.

"For the first time, Spanish-speaking parents have easy access to the valuable
tools and resources they need to begin, what many parents view as, 'difficult
conversations' with their kids about the dangers of drug and alcohol use,"
said Alina Diaz, deputy director of multicultural programs for the
Partnership. "There is a real need within the Hispanic community to motivate
parents to communicate more openly with their kids about drugs and alcohol
use, and through this effort, we hope to equip them with the resources they
need to take charge of these conversations and protect their kids by keeping
them healthy and drug free."

At HablaConTusHijos.org, parents and caregivers can download free
Spanish-language tools and resources such as, The Talk Kit (Guia de Dialogo),
How to Start the Conversation (Como Iniciar La Conversacion), Five Teachable
Moments (Cinco Momentos de Ensenanza) and How to Teach your Kids to Turn Down
Drugs (Ensenales a los Jovenes a Rechazar las Drogas). Parents can also access
an informative Drug Chart complete with the drugs most commonly abused by
teens and the physical consequences of abusing these substances (Guia
Informativa de las Drogas Para Los Padres). Also available for free download
on the site is the parenting brochure "Su Hijo Lo Necesita," made possible by
MetLife Foundation.

"Talking with your kids and setting clear limits about not using drugs and
alcohol is one of the most valuable, effective things parents can do," said
Partnership President Steve Pasierb. "This program is not only a great
resource for Spanish-speaking parents, but also serves as a reminder that
having open, honest conversations with your kids is not as hard as many
parents might think."

"As parents of teens, we need to educate ourselves about the dangers posed by
the risks of drug and alcohol abuse within our own families," said Sandra
Carcamo, mother of two teenagers and a nine-year-old. "'Habla Con Tus Hijos'
offers Hispanic parents like myself invaluable information, in a way that is
easy to understand, and helps us find effective ways to communicate with our
kids. Parents are the biggest influence over the decisions our kids make and
we need to talk frequently with them about the risks of abusing these
substances. They will listen!"

 "Habla Con Tus Hijos" Debuts on National Univision Radio Show "Doctora
Isabel"

"Habla Con Tus Hijos" debuts today on the "Doctora Isabel" show on Univision
Radio from 1:00-3:00 pm EDT (check your local listings). Doctora Isabel is a
Hispanic radio psychologist, who hosts the popular live, call-in talk show
"Doctora Isabel," where she dispenses advice and shares expert opinions on a
host of crucial issues affecting Hispanic families.  The show airs
coast-to-coast on RadioCadena &Univision in Miami, Monday through Friday.

Today's special show is dedicated to reaching the Spanish-speaking community
to stress the importance of talking with their kids often about drug and
alcohol use.  The Partnership's Alina Diaz and Partnership Parent Partners
Sandra Carcamo and Marie-Noelle del Alamo will be featured on "Doctora
Isabel's" show.

"When it comes to our kids, we know that sooner or later someone is going to
talk to them about alcohol and drug use and as parents it is crucial that we
talk to them before someone else does," said Doctora Isabel. "Having these
conversations becomes a lot easier when you have help and this invaluable
resource offers Hispanic parents easy access to the helpful information and
necessary tools to help them start the conversation and maintain an open
trusting relationship with their kids."

Multi-media public service advertising to raise awareness about
HablaConTusHijos.org begins airing nationally today.  Los Angeles-based
Hispanic advertising agency Conill created television, radio and online banner
advertising for "Habla Con Tus Hijos" and Greencard Creative in New York City
developed the print campaign.  All creative work was produced pro bono and
both Conill and Greencard Creative donated their time and resources to this
effort.

HablaConTusHijos.org  was created with support from the United States
Department of Justice's Office of Community Oriented Policing Services (COPS).
 Time To Talk reaches parents and caregivers through the support of 2009
sponsors A&E Network, Consumer Healthcare Products Association, Comcast, The
Hershey Company, King Pharmaceuticals, Inc., Major League Baseball Charities,
Wyeth Consumer Healthcare and Yahoo!

For more information visit HablaConTusHijos.org.

About the Partnership 

The Partnership for a Drug-Free America is a nonprofit organization uniting
parents, renowned scientists and communications professionals to help families
raise healthy children. The Partnership motivates and equips parents to
prevent their children from using drugs and alcohol, intervene when drug and
alcohol use is present and find help for family and friends in trouble.  The
Partnership's site, drugfree.org, translates current research on teen
behavior, addiction and treatment into easy to understand tips and tools and
connects parents with expert advice and support. For parents who need help
starting and maintaining conversations with their kids about drugs and
alcohol, Time To Talk, a nationwide parents' movement, offers empowering tips
and tools at TimeToTalk.org. The Partnership depends on donations from
individuals, corporations, foundations and government. The Partnership thanks
SAG/AFTRA and the advertising and media industries for their ongoing
generosity.



SOURCE  Partnership for a Drug-Free America

Partnership for a Drug-Free America, Josie Feliz,  +1-212-973-3505, or Lori
Silbert, +1-917-595-3053
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