Alicia Keys to Perform with Jay-Z While Eminem Makes Special Appearance During the...

Thu Sep 10, 2009 1:13pm EDT

* Reuters is not responsible for the content in this press release.

Alicia Keys to Perform with Jay-Z While Eminem Makes Special Appearance During
the '2009 Video Music Awards' on Sunday, September 13, 2009 at 9PM ET/PT
Megan Fox, Jimmy Fallon, Jennifer Lopez, Shakira, 50 Cent, Jack Black, Andy
Samberg, Kristin Cavallari, Pete Wentz, Gerard Butler, Tracy Morgan, Adam
Brody, Jamie-Lynn Sigler, Alexa Chung, Gabe Saporta of Cobra Starship and
Justin Bieber To Present At The 26th Annual Awards Show Airing Live From New
York City On Sunday, September 13 at 9:00PM, (Live ET/Tape Delayed PT)



NEW YORK, Sept. 10 /PRNewswire-FirstCall/ -- MTV has announced that Alicia
Keys will join JAY-Z onstage to perform "Empire State of Mind" from his latest
album The Blueprint 3.Eminem will also be making a special appearance during
the "2009 MTV Video Music Awards" on Sunday, September 13, 2009 at 9PM (Live
ET/Tape delayed PT).  In addition the biggest names in music, TV and movies
are confirmed to present including Megan Fox, Jimmy Fallon, Jennifer Lopez,
Shakira, 50 Cent, Jack Black, Andy Samberg, Kristin Cavallari, Pete Wentz,
Gerard Butler, Tracy Morgan, Adam Brody, Jamie-Lynn Sigler, Alexa Chung, Gabe
Saporta of Cobra Starship and Justin Bieber who have joined Ne-Yo, Nelly
Furtado, Robert Pattinson, Kristen Stewart, Taylor Lautner, Chace Crawford,
Leighton Meester and Miranda Cosgrove.

As previously announced, comedian Russell Brand will host the show, and
Beyonce, Lady Gaga, Green Day, P!nk, Taylor Swift and Muse are confirmed to
perform.  Wale and the legendary go go band UCB will be the official VMA house
band and will collaborate with artists including Kid Cudi, All-American
Rejects, Pitbull and 3OH!3.  Viewers will also be treated to an exclusive
first looks at Michael Jackson's THIS IS IT and The Twilight Saga: New Moon
trailers during the show.  

MTV News and V CAST from Verizon Wireless are giving customers an All Access
video pass to the 2009 VMAs, with an unprecedented inside look at the making
of the biggest music event of the year. Verizon Wireless customers can sign up
for VMA text alerts by texting VIP to 8911 to receive VMA news insider reports
delivered directly to their Verizon Wireless phones.

Viewers can vote for the "Best New Artist" category throughout the show, live
on September 13 at vma.mtv.com.

MTV, Pepsi and Rock Band(TM) have created a new category at this year's VMAs,
"Best Performance in a Pepsi Rock Band Video" that allows fans, for the first
time, to win their very own Moonman. This summer, contestants entered their
original Rock Band(TM) music videos, which fans will then vote on to select
the ultimate winner. Viewers helped decide which band will travel to the "2009
MTV Video Music Awards," walk the red carpet, receive their Moonman, and be
featured in an MTV produced promotional spot airing the night of the show by
logging on to www.PepsiRockBand.com from August 8 - September 1.

Shugoll Research and Telescope are the Official Business Advisors of the "2009
MTV Video Music Awards" Nominee and Winner Voting periods.

Jesse Ignjatovic/Den of Thieves is the Executive Producer for the "2009 MTV
Video Music Awards." Dave Sirulnick is Executive Producer. Garrett English is
co-Executive Producer/Executive in Charge of Production. Amy Doyle is
co-Executive Producer. Joanna Bomberg is Executive in Charge of Music and
Talent. Jen Jones is Producer. Hamish Hamilton is Director. Robin
Reinhardt-Locke is Celebrity Talent Executive. 

Official sponsors of the "2009 MTV Video Music Awards" are 5 (R)( )Gum,
Febreze, Pepsi, Rhapsody (R), Sears, Taco Bell (R), U.S. Army and Verizon
Wireless.  

The "2009 MTV Video Music Awards" will be available to a potential viewing
audience of more than 1.2 billion people via MTV's global network of 68
channels reaching 577 million households around the world as well as through
syndication.  In addition, its convergent programming & content will reach the
entire interactive community, via MTV's more than 200 digital media properties
around the world.

About MTV:
MTV is the dynamic, vibrant experiment at the intersection of music,
creativity and youth culture. For over 27 years, MTV has evolved, challenged
the norm, and detonated boundaries -- giving each new generation a creative
outlet and voice that entertains, informs and unites on every platform and
screen. On-air, MTV is the number one rated full-day ad-supported cable
network for P12-24. Online, MTV.com averaged 21.7 million monthly unique
visitors during the first quarter of 2009 -- up +7% from the 4Q/2008. Total
video streams for the first quarter of 2009 increased by 13% from 4Q/2008 and
by 21% over the same time period last year. And MTV's successful sibling
networks MTV2, mtvU and MTV Tr3s each deliver unprecedented customized
content, super-serving music fans, college students and young American Latinos
like no one else. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA,
VIA.B), one of the world's leading creators of programming and content across
all media platforms. Wanna know more? Come on in. . . www.mtvpress.com.

SOURCE  MTV

Melissa Barreto, +1-212-846-7226, melissa.barreto@mtvstaff.com, or Emily
Yeomans, +1-310-752-8074, emily.yeomans@mtvstaff.com both of MTV
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