GM Launches 60-Day Satisfaction Guarantee; Offer Bolsters Campaign to Earn Consumer...

GM Launches 60-Day Satisfaction Guarantee; Offer Bolsters Campaign to Earn
Consumer Confidence

-- 'May the Best Car Win' marketing effort demonstrates GM's
confidence in the quality, durability of its cars, trucks and
crossovers
-- 60-day Satisfaction Guarantee covers 2009 and 2010 Model Year vehicles
-- Builds on 100,000-mile/five-year powertrain warranty
-- Covers all vehicles sold by Chevrolet, Buick, GMC and Cadillac

-- Program runs Sept. 14 through Nov. 30

DETROIT - General Motors announced today that it will offer a Satisfaction
Guarantee to eligible buyers of new Chevrolet, Buick, GMC and Cadillac
vehicles. The guarantee allows customers to return their vehicle to their
dealer between 31 and 60 days of purchase and receive a refund of the purchase
price for the vehicle.

The announcement is part of a larger "May the Best Car Win" marketing campaign
that demonstrates GM's confidence in its vehicles when compared head-to-head
with the most competitive vehicles in each vehicle segment.

The new Satisfaction Guarantee bolsters GM's existing industry-leading
consumer coverage, which includes a transferrable 100,000-mile/five-year
(whichever comes first) limited powertrain warranty, roadside assistance and
courtesy transportation.

"We think if consumers give us a fair chance and look at the facts on the
things that matter most to them, like design, fuel economy, warranty and
safety, our vehicles are the best choices - that's what makes an offer like
this possible," said Bob Lutz, GM vice chairman, Marketing and Communications.
"The Cadillac SRX and CTS Wagon, the Buick LaCrosse, the Chevrolet Equinox
and GMC Terrain, for instance, are all outstanding new products. This new
marketing effort should help us communicate these facts to consumers.

"We know that we'll need to work very hard to get people's attention and
encourage them to give Chevy, Buick, Cadillac and GMC a try. We think the
'May the Best Car Win' campaign and the Satisfaction Guarantee offer should
help re-instill confidence in the excellence of our products. We're putting
our money down that if people buy one of our vehicles and don't absolutely
love it, we'll take it back. We will stand behind them both in the short-term
and over the long haul," Lutz said.

Details of GM's new Satisfaction Guarantee:
-- Offer covers 2009 and 2010 Model Year Chevys, Buicks, GMCs and
Cadillacs
(except medium duty trucks)
-- Customers (one per household) can return their vehicle between 31 and
60
days with less than 4,000 miles
-- Customers will be informed in writing before they buy the vehicle of
the
terms of the Satisfaction Guarantee
-- Customers must take delivery by Nov. 30
-- The Satisfaction Guarantee covers the vehicle purchase price and sales
tax, but not other add-ons like accessories, negative equity on a
trade-in or other fees; other restrictions apply
-- Leased vehicles are not included

-- More details are available beginning Monday, Sept. 14, online at
[Chevy][Buick][Cadillac][GMC].com/guarantee

About General Motors: General Motors Company, one of the world's largest
automakers, traces its roots back to 1908. With its global headquarters in
Detroit, GM employs 219,000 people in every major region of the world and does
business in some 140 countries. GM and its strategic partners produce cars and
trucks in 34 countries, and sell and service these vehicles through the
following brands: Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, Opel,
Vauxhall and Wuling. GM's largest national market is the United States,
followed by China, Brazil, the United Kingdom, Canada, Russia and Germany.
GM's OnStar subsidiary is the industry leader in vehicle safety, security and
information services. General Motors Company acquired operations from General
Motors Corporation on July 10, 2009, and references to prior periods in this
and other press materials refer to operations of the old General Motors
Corporation. More information on the new General Motors Company can be found
at www.gm.com

Contacts:
Katie McBride
General Motors
313-665-6421 (office)
313-402-8482 (mobile)
katie.mcbride@gm.com

Pete Ternes
General Motors
313-665-1179 (office)
313-549-5477 (cell)
peter.ternes@gm.com

NOTE TO EDITORS: For additional media information visit http://media.gm.com.

/PRNewswire -- Sept. 10/

SOURCE General Motors Company