Toys"R"Us Launches Video Game Trade-In Program at Stores Nationwide

Thu Sep 10, 2009 5:00am EDT

* Reuters is not responsible for the content in this press release.

Gamers Can Exchange Used Video Games from More than 25 Current and Classic
Systems for Toys"R"Us Gift Cards Redeemable on Any Product

WAYNE, N.J., Sept. 10 /PRNewswire/ -- To help customers find additional value
in their used video games, today Toys"R"Us introduced a video game trade-in
program at Toys"R"Us stores nationwide. Now, gamers who are ready to move onto
new challenges can exchange their used video game titles from almost any
system, including classics like Intellivision or the newest platforms, for a
Toys"R"Us gift card representing the value offered for the trade-in. Gift
cards can be immediately used on any product available in Toys"R"Us and
Babies"R"Us stores or online at

Customers can participate in the video game trade-in program at Toys"R"Us
stores in the United States as follows:

    --  Used video games in their original cases, with the original case
        may be brought to a Toys"R"Us Guest Services desk.
    --  Games will then be scanned and prices will be offered for individual
    --  Gamers confirm that they want to accept the offer to exchange any, or
        all, of the games they brought to the store.
    --  Once the transaction is complete, customers receive an activated gift
        card equal to the total worth of all games traded.

    --  Immediately upon receiving the gift card, customers can purchase any
        product from iPods and toys to candy and diapers at any
        Toys"R"Us or Babies"R"Us location or online at

"The video game trade-in program is another way we're providing customers with
additional value when they visit our stores," said Bill Lee, Vice President,
Divisional Merchandise Manager, Toys"R"Us, U.S.  "This program is designed to
make the exchange process completely hassle-free for customers by accepting
games from even the oldest systems, including the original Atari 2600 and
32-bit Sega Genesis."

Beyond helping customers trade games from current systems such as the Wii,
Xbox 360, PlayStation 3, Nintendo DS and PlayStation Portable, Toys"R"Us
stores will accept games from almost every gaming system imaginable. Games
from systems such as the Atari 2600, PlayStation, PlayStation 2, Xbox,
Nintendo Game Boy, Nintendo 64, Nintendo NES, Intellivision, Sega Genesis can
be exchanged.

The new video game trade-in program builds on the company's growing strength
in the juvenile electronics marketplace. In recent years, Toys"R"Us has added
electronic devices and services that kids crave to its product offerings,
including Apple's iPod, digital cameras for toddlers and netbooks.
Additionally, Toys"R"Us stores offer a large assortment of licensed
electronics, including TVs, radios and karaoke machines featuring images of
classic and new characters such as Disney/Pixar Cars, Hannah Montana,
Barbie((R)), TRANSFORMERS and more.

Toys"R"Us will support the video game trade-in program through advertisements
in newspaper circulars nationwide beginning September 13.

About Toys"R"Us, Inc. 
Toys"R"Us, Inc. is the world's leading dedicated toy and baby products
retailer, offering a differentiated shopping experience through its family of
brands.  It currently sells merchandise in more than 1,550 stores, including
847 Toys"R"Us and Babies"R"Us stores in the United States, and more than 700
international stores in 33 countries, consisting of both licensed and
franchised stores. In addition, it sells extraordinary toys in two FAO Schwarz
stores in the United States.  With its strong portfolio of e-commerce sites
including,,, and,
it provides shoppers with an unparalleled online selection of distinctive toy
and baby products. In addition, the company operates, an online
resource for parents.  Headquartered in Wayne, NJ, Toys"R"Us, Inc. employs
nearly 70,000 associates worldwide.  The company is committed to serving its
communities as a caring and reputable neighbor through programs dedicated to
keeping kids safe and helping them in times of need.

SOURCE  Toys"R"Us, Inc.

Toys"R"Us, Inc., Bob Friedland, +1-646-366-8862,
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