Research and Markets: Kids Trends In India 2009: Research, Analysis & Implications

DUBLIN--(Business Wire)--
Research and Markets
(http://www.researchandmarkets.com/research/56038d/kids_trends_in_ind) has
announced the addition of the "Kids Trends In India 2009: Research, Analysis &
Implications" report to their offering.

450 million kids (below the age of 18) and another 8 million being added each
year!

What do you know about them? It's not only about their rising numbers. It's
about their mindsets. It's about their approach. It's about their thinking,
their preferences, likes, dislikes and everything else that make a kid a kid.

Children are also the main focus of Indian families, and their aspirations in
terms of education and career choices are quite high today. The average family
size in India has been on a decline, coming in now at almost 4.3 as compared to
earlier years when it was more than 5. With the reduction in their average size
and the increase in their incomes, Indian families have more money to spend. And
children being the main focus, parents try their best to fulfill their
aspirations. Net result, they get more attention and participate a lot in the
decision making process.

Trends in this group are aplenty, some niche and some mass, but all are
important. The numbers and these rapidly changing trends impact everything from
government policies to education to retail to entertainment to the environment.

The publisher draws out 6 of the most important trends and use 24 examples to
explain them

The report reviews 7 industries and the implications of these trends on them

* Apparel
* Gaming
* TV & Cinema
* Consumer Products
* Toys
* Education

The report looks at market size, growth of segments and on the whole, growth
drivers and a host of related facts and figures. With this background, the
report analyzes the various industries and here, the publisher's approach has
been to be as non-linear as possible. The publisher believes that a linear
approach to the impact of the trends on a particular industry will be incomplete
and a non linear analysis of the industry will reveal many other factors which
need to be addressed towards progressive growth. These factors have been
reviewed in the light of the trends. The publisher has thus looked at the trends
and the industry from various angles and put together a few pointers which the
publisher believes will offer great insight into the kids market and also
stimulate ideas and actions in the right direction.

Useful for brands, categories, product and content developers, designers,
analysts, researchers and consultants who are interested in this lively segment

For more information visit
http://www.researchandmarkets.com/research/56038d/kids_trends_in_ind

Research and Markets
Laura Wood, Senior Manager,
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
press@researchandmarkets.com

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