Brightcove Accelerates Expansion of Global Partner Ecosystem

Brightcove Alliance doubles in size, adds new partner categories and
introduces training and certification programs

CAMBRIDGE, Mass., Sept. 11 /PRNewswire/ -- Brightcove Inc., the leading online
video platform, today announced that the company's global partner ecosystem,
the Brightcove Alliance, has doubled in size in the past seven months to
include more than 200 technology, distribution and solution providers.
Brightcove today also unveiled several new Brightcove Alliance partner
categories, including content management, transcoding, e-mail, content, and
live, as well as a new training and certification program for solution
providers.

"The rapid growth of the Brightcove Alliance represents an enormous
groundswell of innovation and value that third-party providers are building on
top of the Brightcove platform," said Jeremy Allaire, Brightcove chairman and
chief executive officer. "The new additions to the Brightcove Alliance and our
training and certification program provide our customers with a growing range
of opportunities to extend our platform with the highest quality technologies
and services available in the online video market."

Brightcove's new partners and platform integrations include leading content
management systems, transcoding services, e-mail solutions, content providers,
and live publishing technologies, which together provide the company's
worldwide customer base with additional flexibility to easily add and extend
functionality to address wide-ranging business requirements:

-- Content Management Systems - Integration with leading content
management
systems provide customers with new efficiencies when leveraging
third-party services to operate websites and manage libraries of video
assets. The first content management systems to provide
interoperability
with Brightcove include Ektron and Six Apart's Movable Type.
Brightcove is also supporting open source content management systems,
such as Drupal and WordPress.
-- Transcoding - New partners like Encoding.com and mPOINT provide
Brightcove customers that have specialized encoding needs with access
to
advanced, high volume video transcoding services.
-- E-mail - Partners like Goodmail Systems present an opportunity for
Brightcove customers to deliver video content directly within the body
of an email, which expands distribution while helping to drive user
engagement and loyalty.
-- Content - Brightcove's content partners, including ScreenPlay Inc.
and SundaySky, are empowering Brightcove customers to ingest and
distribute third party content from within their Brightcove account,
augmenting existing online video offerings.

-- Live - Brightcove partner Livestream provides customers with a broad
feature set for live video capture, publishing, distribution and
analytics. Additionally, Qik provides Brightcove customers with
location-aware, high-quality live video capture and streaming from
more
than 140 mobile phones.

In addition to the new partner categories, the Brightcove Alliance spans
existing categories including interactive agencies, advertising networks and
servers, distribution outlets, mobile devices, analytics and audience
measurement solutions, social media and community-building services. Through
the Alliance program, partners have access to training, support, technology
and co-marketing opportunities for reaching Brightcove customers, which span
hundreds of major media brands, businesses and organizations in 28 countries.

Training and Certification

Brightcove today also introduced a new training and certification program for
solution providers. These programs are designed to provide creative and
interactive agencies and systems integrators with the opportunity to provide
video services and take advantage of new revenue sources through a referral
program with flexible business and campaign-based pricing models. Certified
partners will also have access to a special Partner Edition of the Brightcove
platform, which enables them to publish and manage video services for their
clients.

Certification is open to all Brightcove solution partners. At the base level,
Authorized Solution Partners will have completed the basic contracting,
staffing and training requirements for solution partners. Partners that
fulfill additional requirements to validate their capabilities, such as
advanced expertise in online video technologies and services or knowledge of
Brightcove solutions, can become Certified Solution Partners. Brightcove will
recommend Certified Solution Partners to customers for matching solution needs
and refer appropriate solution and service opportunities. This level of
certification will be offered at two levels - Standard and Premier, which
includes additional entitlements such as advanced trainings, opportunities to
author whitepapers and recognition by Brightcove as a preferred solution
provider.

"Our new training and certification program offers our solution partners even
more support and flexibility in how they work with Brightcove and how they
engage with our customers moving forward," said Mike Deskewies, Brightcove's
vice president of channel sales and partnership programs. "In becoming a
Certified Partner, organizations can extend their knowledge and use of the
Brightcove platform to help introduce new revenue opportunities and drive new
services."

To learn more about the partner training and certification program or to sign
up, please contact solutionpartners@brightcove.com.

Brightcove Alliance Members

Participants in the Brightcove Alliance include:

Solution Partners Advertising and Reporting and Analytics
Monetization Amplified State
Aboutface Media 24/7 Real Media comScore
Adjust Your Set Ad Delivery Solutions GlanceGuide
Animal LLC Adap.tv Nedstat
Artists Upfront ADTECH Nielsen Online
Automata Studios AOL Advertising Omniture
Automotive Networks Corp Auditude Quantcast
BASIK BlackArrow TubeMogul
Best Before Media BrightRoll Visible Measures
Big Rich Media Cavi.tv
Blonde CheckM8 Search and Discovery
BrainBox DoubleClick Blinkx
Cantina Consulting evenhere Cooliris
Cantos Eyeblaster EveryZing
CMS Professionals FreeWheel Gotuit
Code and Theory Google Loomia
Commonplaces e-solutions HIRO-Media Taboola
Cynergy Innovid Truveo
Dare Digital InSkin Media Vibrant Media
Deeson JD Project
Devious Media Layer Dynamics Social Media
Diginovations LiveRail Clearspring
Digital Surface Panache Gigya
DVLP ScanScout IntenseDebate
Element LLC Smartclip JS-Kit Echo
Eyetag SpotRails Meebo
Fullhouse SpotXchange Pluck
Funny Garbage Tremor Media SplashCast
Gen-i Media Utarget.FOX Slide
Grantastic Designs Videoplaza Sprout
Hashrocket Videostrip
HD Film Content YuMe Transcoding
Hub'Sales Zoomin.tv Encoding.com
IDINI Consulting Inlet Technologies
Indeks Content & Content mPOINT
Communication Boulder Creek Nativ
Consultancy International
Insidedesign Preview Networks
interFUEL ScreenPlay Inc. Viewer Experience
Intricate Arts Stupeflix Adobe
Jeffrey Tunches SundaySky Asterpix
Joyrider Films dotSUB
Juicyorange Content Management HowTo.tv
Systems Limelight Networks, Inc.
M&M Media Drupal PLYmedia
Maverick Television Ektron Quick.tv
Mchizi Media Leverage Software
MEDIAmobz Six Apart's Movable Type
Melity WordPress
Method
Mob Media Distribution
myvideorights.com AnySource Media
NBTV Studios AOL Video
Oasis Technology Bebo
Partners Boxee
OgilvyInteractive Critical Media
Olyvon ffwdPlayer Facebook
Partners and Simons application
PI FX & Interactive Free Stream Media
Factory Glam Media
Pod Design MediaNet Digital
Poke London Metacafe
Prisma IT Plex
Profusions sevenload
Rariti Sony Bravia
RedBee TubeMogul
Red Star 18 Veoh Networks
Reply VUDU
Sanborn Media Factory Webcastr
Schematic Yahoo
Screaming Panda Zimbio
SCREENCRAFT
Scube NewMedia Srl E-mail
Serranetga Goodmail Systems
Simply Media
Slamcore Live
SONARconnects Livestream
StoryWorks Media Qik
StudioNow
Techitra Mobile
theCode Appcelerator
Thinkdigital AtomiZ
Trade Warrior Consulting Azuki Systems
TRIPLE8 IDEAS Mobile Roadie
TurnHere Internet Video Nellymoser
Twin Technologies Transpera
Universe Inside vtap
Entertainment Yospace
Upgrade Marketing Qik
Villagedirect.org
VivaKi
wearevi
Wethecitizens
Woven Interactive
xif
Zoom Factor, Inc.

DoubleClick is a trademark of Google Inc.

About Brightcove
Brightcove is an online video platform. Media companies, businesses and
organizations worldwide use Brightcove to publish and distribute video on the
Web. Founded in 2004, Brightcove is a Software-as-a-Service (SaaS) business
with offices across North America, Europe and Asia. For more information,
visit http://www.brightcove.com.

SOURCE Brightcove Inc.

North America, Erika Shaffer of SutherlandGold Group, +1-206-972-5514,
erika@sutherlandgold.com, for Brightcove; or Europe, Stephen Orr of AxiCom,
+44 20 8392 4056, stephen.orr@axicom.com, for Brightcove