Trusted Opinion Announces Social Networking TV at IBC2009

Trusted Opinion Kick-Starts the IPTV Middleware Social Networking Experience
with 1,000,000+ Member Community
AMSTERDAM--(Business Wire)--
Trusted Opinion (www.TrustedOpinion.com), the premier Social Recommendations
Network, announces the immediate availability of its Social Networking TV
product for IPTV middleware providers.

Today's announcement at IBC2009 conference in Amsterdam marks a milestone in the
movement to bring social networking to television: IPTV subscribers can now
connect to their existing friends on all leading social networks (including
Facebook, MySpace, Twitter, and more), and receive their friends` movies
recommendations directly through their TV set. Friends can rate movies, give
each other "Respect" for great reviews, and drive VOD sales with targeted
recommendations and social games.

Trusted Opinion provides a kick-start to any IPTV deployment with a built-in
community of over one million users. IPTV middleware providers now can leverage
Trusted Opinion's addictive Social Recommendations Network by connecting their
subscribers with a thriving community of movie fanatics who share opinions about
movies and TV.

"Trusted Opinion Social Networking TV extends the phenomenal viral growth and
addictiveness of the Social Web into IPTV middleware," said Shahar Smirin, CEO
of Trusted Opinion, Inc. "For the first time, middleware providers can enable
subscribers to interact with friends and share opinions on VOD content, driving
purchases and VOD consumption. Our Social Networking TV product bridges the gap
between the 10-foot set-top box experience and a browser-based social network by
seamlessly integrating Trusted Opinion's popular online Social Recommendations
Network into IPTV middleware."

Trusted Opinion Social Networking TV works with any existing IPTV product and
was recently selected by Orca Interactive, a leading provider of IPTV
middleware, who saw the benefits of jump-starting IPTV deployments by engaging
subscribers in an active social community.

Middleware providers can use any combination of Trusted Opinion Networking
Social TV services to create a unique experience for subscribers. The services
enable interaction with existing social networks, and deliver social TV games
where subscribers can rate and review VOD movies and earn "Respect" from
friends. The opinions of the IPTV subscribers combine with millions of existing
ratings from the Trusted Opinion community to form the basis for great VOD
recommendations from day one.

About Trusted Opinion

Trusted Opinion drives Social Networking beyond the Internet. The company has
proven its social networking success, building the premier Social
Recommendations Network for movies and TV with 1,000,000 members and growing.
The company's expertise in creating addictive Social Networks can now be
leveraged by IPTV, cable, and satellite providers with our Social Networking TV
product offering. With a seasoned management team from leading companies such as
Comverse, Sun, and HP, Trusted Opinion means business...and gets social!

For Trusted Opinion
Rebecca Reeve, 415-240-8951 (Media)
rsquared@rebecca-reeve.com

Copyright Business Wire 2009