Research and Markets: The Search for the Elusive "ROI": Tracking Down Value in a Jungle of Enterprise Management Products

DUBLIN--(Business Wire)--
Research and Markets
(http://www.researchandmarkets.com/research/b69291/the_search_for_the) has
announced the addition of the "The Search for the Elusive "ROI": Tracking Down
Value in a Jungle of Enterprise Management Products" report to their offering.

In an industry where vendors toss around the term "ROI" in almost every pitch,
pinning down specifics can be a tricky business. Nearly all IT organizations can
cite "soft" ROI as an outcome of a particular product purchase. Soft ROI
consists of anecdotal evidence of factors, such as customer satisfaction or
business flexibility, which are observed or intuited but often not quantified.
Soft ROI is tremendously important and can be accurately measured by those
companies with an effective ROI methodology and a good grasp of IT costs.
Without this rigor however, soft ROI is typically not a powerful enough metric
to convince a CFO that the business benefits of a given product outweigh its
costs.

Fewer companies can talk about "hard" ROI expressed as measurable, before and
after metrics. Hard ROI includes such quantifiable values as reduced hardware
and/or licensing costs, reduction in the time required to perform a task,
quicker revenue realization, or generation of new revenue. Effectiveness in
calculating hard ROI is one measure of organizational maturity, and an outcome
of executive effectiveness and accountability.

With the timeliness of this topic in mind, EMA set out to find out more about
the perceptions and realities surrounding ROI. Is it a mythical metric? Can it
be measured? And the $64,000 question: Which products actually deliver it?

The research for this paper consisted of a ROI survey and four case studies. The
survey pinpoints industry attitudes regarding real and potential ROI of a
variety of on-premise and SaaS-based products. The case studies detail the
results of interviews with four companies, and their ROI results from product
investments from four leading vendors.

Key Topics Covered:

Introduction

Methodology

Survey Highlights

Case Studies and the Value of ROI Measurements

Case Study 1: Pervasive Software Research Survey: SaaS versus On-Premise

Case Study 2: Quest Research Survey: "Hot products" and ROI

Case Study 3: Nastel AutoPilot Research Survey: Real and Perceived ROI Products
in Place Products Not in Place

Case Study 4: OpNet Summary and Conclusions

For more information visit
http://www.researchandmarkets.com/research/b69291/the_search_for_the

Research and Markets
Laura Wood, Senior Manager,
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716

Copyright Business Wire 2009