Agency Executive to Lead Social Media Programs at IDG Communications

IDG Forms Strategic Marketing Services Group in US
FRAMINGHAM, Mass.--(Business Wire)--
A 15 year ad agency professional has joined IDG Communications as vice president
of Client Services, a new position in the company. Deidra Bodkin
(http://twitter.com/deidrabodkin), who served as vice president/group media
director, ZenithOptimedia, is responsible for developing social media programs
for IDG`s marketing clients. At ZenithOptimedia in San Francisco, Bodkin`s
primary client was Hewlett-Packard for which she led US media planning and
buying across consumer, small-medium business, enterprise, and vertical
audiences. In 2008, Bodkin`s team won Mediaweek`s Digital Media Plan of the Year
for its work on behalf of HP.

For most of her career, Bodkin has held senior account management positions at
Publicis & Hal Riney, EURO RSCG, and DDB where her clients included Dell.

Yorke Leads Strategic Marketing Services

Bodkin joins the newly renamed Strategic Marketing Services (SMS) group,
formerly known as IDG Corporate Sales, led by Matthew Yorke
(http://twitter.com/matt_yorke) who has been promoted from senior vice president
to president. "The hiring of Deidra and her extensive agency experience
underscores the importance of both services and products for our technology
clients," said Yorke. "SMS offers a broad range of services including custom
media and IDG Amplify social advertising that are not traditional ad programs."
Yorke has held sales and management positions at IDG in both the UK and in the
US. He serves on the board of BPA.

Charles Lee has been promoted to senior vice president of Strategic Programs and
Custom Solutions at SMS. He was a vice president in IDG Corporate Sales.
"Charles has played a major role in the substantial revenue growth in Corporate
Sales over the past several years. This year about one-third of the revenue in
the group has come from custom, services oriented programs," said Yorke. One
such program for AMD (www.accelerateresults.com) has earned a Best of the Web
award from Media Industry Newsletter (Min).

About International Data Group (IDG)

International Data Group (www.idg.com) is the world's leading technology media,
events, and research company. IDG`s online network includes more than 450 web
sites spanning business technology, consumer technology, digital entertainment
and video games worldwide. IDG also publishes more than 300 magazines and
newspapers in 85 countries. IDG's media brands include CIO, CSO, Computerworld,
GamePro, InfoWorld, Macworld, Network World, and PC World. IDG`s lead-generation
service, IDG Connect, matches technology companies with an audience of engaged,
high-quality IT professionals, influencers, and decision makers.

IDG is a leading producer of more than 750 technology-related events including
Macworld Conference & Expo, LinuxWorld Conference & Expo, Entertainment for All
Expo (E for All), DEMO, Storage Networking World, and IDC Directions. IDC, a
subsidiary of IDG, is the premier global provider of market intelligence,
advisory services, and events. Over 900 IDC analysts in more than 90 countries
provide global, regional, and local expertise on technology and industry
opportunities and trends.

Additional information about IDG, a privately held company, is available at
http://www.idg.com.

All product and company names are trademarks of their respective companies.

International Data Group
Howard Sholkin, 508-988-7696
howard_sholkin@idg.com

Copyright Business Wire 2009